The hashtags #MardiGras, #FatTuesday and #MardiGras2016 are collecting thousands of tweets to mark today’s revelry.
To take advantage of Pancake Day, Paczki Day or whatever your target audience
might celebrate, note how these brands have used the festive hashtags to grab attention online.
Here’s what some social media marketers have drummed up, and how you can do something comparable for your organization.
Use giveaways to boost excitement.
During the Mardi Gras parade in New Orleans, krewe members on floats throw beads, cups,
trinkets and toys to parade-goers.
With every purchase today, channel your inner krewe member and offer your customers a freebie. If you work for a nonprofit, offer a mug, bumper sticker or
tote bag when a donor reaches a certain level. If you’re in the content marketing business, offer a series of webinars or a free white paper.
RELATED: Escalate your social media game at Ragan's Disney best practices summit.
The Baltimore Orioles tapped into its Bayou State connection and gave fans a chance to win a “prize pack” full of swag with the team’s logos.
Use the colors of Mardi Gras.
Fat Tuesday has a distinctive color scheme. To draw attention to your organization online—and connect it to the festivities—use gold, green and purple in
your marketing efforts.
If your organization is offering a special promo, you might highlight the text in the fashion of the following Tootsie Roll ad:
If a vibrant palette is something you can offer a consumer, go the route of CoverGirl’s Mardi-Gras-themed eye makeup ad:
Employ photo contests.
To capture the spectacle of Fat Tuesday, ask your customers to post photos or videos of themselves with Facebook, Instagram or Twitter and tag your brand. You can also offer a discount to anyone
who submits a photo with your product in New Orleans.
As a means to get photos from party-goers, brand managers at Del Monte Fresh brought a pineapple to the party:
Go as local as possible.
If you are a local organization, reinforce your roots by posting a live video of the Bourbon Street excitement—or compile a photo gallery of costumed
revelers in action.
If you’re not a Louisiana-based business, find ways to integrate your brand’s message with New Orleans’ culture. Though it’s based in Florida, Walt Disney
World Resorts enticed consumers to travel by posting photos of its Port Orleans Resort:
The Coca-Cola Co. solicited a local New Orleans colorist to bring the “bite” from its Barq’s Root Beer to life in a streetscape painting:
Offer your customers festive food and drink.
Mardi Gras and overindulgence are one and the same. If you’re a social media manager for an organization with a food focus, offer your product as the ideal
way to take part in the holiday.
For Fat Tuesday, Johnsonville featured a jambalaya recipe on its website home page. On Twitter, its brand managers showed how fans
can use Johnsonville products to celebrate:
So, PR Daily
readers, how did your organization tie its brand to the day’s celebrations?