If you’re still not sure what this whole search engine optimization thing—or SEO, as it’s most commonly referred—is all about, don’t fret; we’ve got you covered. This infographic (below) from Rise Interactive offers the basics.

Once you’re all caught up, check out PR Daily’s ongoing series “SEO for PR”:

• 6 ways to make your press release search friendly

• Google’s ‘Penguin’ update could affect your search results

• PR teams can boost SEO (and sales) through Twitter: Here’s how

• 5 Facebook changes that affect search

• Republishing content can hurt your search rank

Here’s the infographic:



(via Visual.ly)