Millennials are a fascinating group.
On the older side of the generation, there are people like me who remember (although not exactly fondly) a time before the Internet. Then there are those for whom there is no alternative to the Internet—it’s just something that’s always been there.
One thing we all have in common, however, is that we love to visit restaurants. In fact, Darren Tristano, Technomic vice president, recently told QSR, “Millennials visit restaurants more frequently than any other generation.”
Technomic recently studied how millennials view chain restaurants based on social responsibility, food quality, and their support of local community activities. Some suggest that millennials
may be playing it too safe, and their choices in chain dining (I’m loathe to admit) tend to confirm that.
Here’s the breakdown of top restaurants, based on social responsibility, food quality, and support of local community activity.
Social Responsibility
In-N-Out Burger – Quick Service
McAlister’s Deli – Fast Casual
Cracker Barrel Old Country Store – Family-Style
Logan’s Roadhouse – Casual Dining
Food Quality
Jimmy John’s Gourmet Sandwich Shop – Quick Service
McAlister’s Deli – Fast Casual
Cracker Barrel Old Country Store – Family-Style
Red Lobster – Casual Dining
Supports Local Community Activities
Chik-fil-A – Quick Service
Corner Bakery Cafe – Fast Casual
Bob Evans – Family-Style
Bonefish Grill – Casual Dining
Source: Technomic Consumer Restaurant Brand Metrics
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