No offense, but I got to be honest, I need to be real.
Those types of phrases—known as “tee-ups” and “performatives”—can be signs of deceit, dishonesty, or uncertainty.
I’ve written about this topic before
, but this recent interview from NPR’s “On Point” expands upon my original post and offers great examples from the world of social media, “The Real Housewives of Atlanta” and “The Tonight Show,” among many others.
If you’re a language geek like I am, you’re in for a treat.
Brad Phillips is author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. He is also the president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. Media Training, where a version of this story first appeared.