From special pricing to pie-themed giveaways, brand managers savored Pi Day on social media.
Each year, math lovers (especially those with a sweet tooth) who take part in celebrating March 14 are on the receiving end of an array of marketing strategies. Here’s how Time.com described ways consumers celebrated the calculated festivities:
In honor of this math holiday, expect to see a lot of offers for $3.14 slices of pie and pizzas . The admissions office at MIT is famous for handing out decisions on that day, while the Exploratorium in San Francisco has always thrown a party. And because 3.14 is also Albert Einstein’s birthday, a celebration takes place in Princeton, N.J., in honor of both Pi Day and the mathematical genius, who lived in the area.
Using #PiDay, here’s a sampling of what numerous social media marketers cooked up online:
Logos and images
Disney paired a pun with a familiar image to garner attention:
In the kitchen
To drive website traffic, several organizations offered pie recipes:
Playing by numbers
Sports social media teams showcased players’ jerseys:
Sporting goods retailers equated 3.14 to distance:
In addition to distance, 3.14 was also compared to karat weight:
Sell ‘em if you got ‘em
Certain social media marketers took the opportunity to market pie-themed goods:
Other brand managers emphasized the importance of math and created versions of every fourth-grader’s favorite tool, pie graphs:
Certain marketing managers offered prizes—including a year’s supply of pizza—for correct answers to math problems:
PR Daily readers, how do you think Pi Day participants fared in this year’s marketing efforts?
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