I was never a fan of playing “Simon Says” growing up.
Something about the game always just felt extraordinarily contrived, similar to when parents or teachers suggested that we kids play a riveting round of “Graveyard” or “The Quiet Game”—a ruse, of course, for them to attain a fleeting moment of serenity.
Store owners at Rockaway Townsquare
mall in Rockaway, N.J., are likely to understand my playtime apprehensions. The shopping center—which is owned by Simon Malls
—recently issued a memorandum to retailers stating that it’s joining in the growing trend of department stores
opening their doors on Thanksgiving Day to accommodate deal-seekers. The mall’s management wants to extend its hours of operation to begin at 8:00 p.m. Thursday evening and last through 10:00 p.m. on Black Friday.
A whopping 26-straight hours of consumerism—I don’t even think Abercrombie stocks enough cologne and fragrance to keep its employees spritzing that long.
You can read the full memo in the photo below:
justly notes that the memo wishes shopkeepers “a successful Holiday season,” but not a “happy” one.
The message also doesn’t clarify whether the mall would require all of its stores to stay open for the full duration of the extended hours or if tenants could choose their own times. One would suspect stores that are part of larger chains would have their hours set by their respective corporate affiliation.
A call to Simon Malls headquarters wasn’t returned by press time, but an unnamed employee from the Rockaway Townsquare’s management office explained to PR Daily
that, for shops to close during the listed hours, a store’s corporate office would have to provide a memo or fax of some kind explaining why that particular store could not remain open.
(Image via Gawker