As we pointed out last month
, a company’s logo can say a lot about the brand it represents. But what happens when two companies vie for the same—or a similar—logo to represent themselves?
That’s the conundrum that social media sites Pinterest and Path are now facing.
Pinterest, known for its white stylized "P" over a red background, filed for a trademark on its logo. Path, also known for its white stylized "P" over a red background, is looking to oppose that trademark registration, and asked for an extension with the U.S. trademark office.
This is the kind of battle that happens all the time in the trademark world, as companies struggle to come up with logos that are unique and differentiated from their competitors and industry peers. However, this particular case is interesting because of the increasing similarities between the design styles of both the Pinterest and Path applications, which could contribute to so-called “consumer confusion” and make the trademark issue more significant.
While most people familiar with social media will know Pinterest, Path isn’t quite as much of a household name. It, too, is a social-sharing service that enables users to post various forms of media like photos, music, and location information among other things. That explains why Path is worried that if Pinterest gets the trademark, it’ll be forced to change the logo for its very-similar service.
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Neither Path nor Pinterest has publicly commented on the issue, and as people have been pointing out on Quora
, the Philadelphia Phillies—which uses a stylized "P" on a red or sometimes burgundy background—had the logo long before social media was something anyone knew about.