Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media.
Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money. This high-stakes environment however, is also what makes the industry built for social marketing strategies.
Here are a few connections between the real estate industry and how marketing pros should approach social media.
Know the neighborhood.
Buyers often run the risk of purchasing or renting properties without understanding their surroundings.
In social media, it’s necessary to understand your place, where you fit in and who the “cool kids” are. It’s also important to form relationships and establish connections with others in your industry.
As influential social media users become more relevant to your success, it’s beneficial to make connections with people that will vouch for your brand and its messaging.
Don’t get too emotional.
Real estate agents should know not to invest heavy emotion in a deal that doesn’t work out. It can negatively affect business. In marketing, don’t let yourself get down because a YouTube campaign didn’t go viral or a Facebook post missed the mark.
Instead, you should learn from it, identify what can be improved and grow.
Visuals are crucial.
Showing the product or service is often an effective way to sell. You probably wouldn’t buy a house without seeing the inside, and you probably wouldn’t consider buying a product on social media without seeing a picture or video of it.
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If faced with text alone, people only retain 10 percent of the information they absorb. When paired with an image, 65 percent of the information is retained.
Make sure you’re using eye-catching visuals with your content. Videos are more desirable on Facebook and Twitter, and according to both sites’ algorithms average 62 percent more engagement.
Kylie Ladd is the social media manager at RealtyONEGroup . A version of this article originally appeared on Simply Measured .