Just because you deal with a PR crisis quickly and responsibly doesn’t mean that it won’t come back to bite you again—and again.
A photo of a racist sign outside a Burger King has been making the rounds on the web, and now the fast food giant has some explaining to do—even though the photo was taken more than a year ago and Burger King already dealt with it.
The sign read, “Now hiring must be Mexican,” and was originally posted to Facebook by “a disgruntled employee,” according to The Blaze
Burger King issued the following statement regarding the sign:
The signage in question took place at a franchisee owned and operated restaurant. The signage was unauthorized and posted briefly and photographed last summer by a former restaurant employee. We have been informed by the franchisee that immediate actions were taken to terminate the employee responsible. BKC has a long history of dedication to diversity and inclusion. Diversity is a driving force behind both our innovation and an inclusive environment for our people — employees, franchisees, suppliers and restaurant guests alike.
KIROTV in Seattle reports that it came from the Burger King in Ephrata, Wash.
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This hasn't stopped some from assuming that Burger King corporate gave the OK for the sign. Several have taken to the brand’s Facebook page
to voice their displeasure. Others wonder if it’s part of a widespread problem of restaurants not hiring people who don’t speak Spanish.