We didn’t know how lucky we were.
McDonald’s customers took to Twitter this week to express disappointment after the fast-food chain raised its “ McPick 2” menu prices.
Before the change, consumers could choose between a double cheeseburger, mozzarella sticks, small french fries or McChicken sandwich—any two of which cost $2. Now, the McPick 2 menu has evolved to include chicken McNuggets, Filet-O-Fish and a Quarter Pounder with Cheese. There’s a catch though—the damage on two of these “higher value” items is $5.
This shift is comparable in nature to putting items on the dollar menu that cost more than a dollar, which McDonald’s did last year.
Plenty of Twitter users complained about the high price point:
Although the hashtag #NotSmart was trending, some users seemed oblivious to the change—even happy with the menu additions:
“The McPick 2 for $2 offerings were always intended to be a limited-time offer,” McDonald’s spokeswoman Lisa McComb told Business Insider. “
However, owner/operators are free to offer the menu items they feel their customers will enjoy most at the price they choose.”
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McDonald’s has also teamed up with yogurt purveyor, Chobani, to up its parfait and smoothie games. The partnership starts in Southern California, and may roll out nationally depending on performance. McComb told the Associated Press that it’s too early to tell whether it will expand.