For too long, the media gatekeepers have decided what gets covered. They’ve spiked press releases and ignored pitches.
Now all that has changed.
Organizations have become the media through content marketing. You’re telling your own story—and that of your industry—though customer-focused articles, dynamic videos, and infographics that the media are publishing on their websites.
Congratulations. Time to celebrate!
Introducing PR Daily’s 2014 Content Marketing Awards
We’ve created an awards program to recognize marketing and communications professionals like you who are writing, editing, filming, creating, and publishing content to promote a brand or organization.
Test your work against marketing professionals from around the world. With categories such as best blog, content series, mobile website or app, and video, there is no shortage of opportunities for you to share your accomplishments. And check out the grand prize category: Best Content Marketing Strategy.
Share your most successful content marketing and win the recognition you deserve.
See a full list of categories and eligibility requirements, and read how to enter below.
Wednesday, July 23, 2014
|These awards are presented by:
PressPage is the leading supplier of search-engine-optimized social media newsroom technology. Their platform can be easily branded and seamlessly integrated into existing corporate websites and enables today's most engaging brands to become tomorrow's best publishers. Their Social Newsroom technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimized online story that is published straight into the search and social worlds.
For more information on PressPage, contact Barbara Key, email@example.com
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2013 and July 23, 2014.
Final Deadline:Wednesday, July 23, 2014
The entry fee for this program is $195 per entry.
A late fee of $100 per entry may be added to all entries after July 23, 2014.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PRDaily.com
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2014 or 2015
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
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|Winners will be awarded in the following categories:
You ditched the blathering corporate-speak and made your blog a dynamic source of information on your organization, industry, or field. Did you write posts on your customers, stir up debates, establish your leaders as voices in their field? Did you perhaps augment your platform with images and video? Tell us why your blog rules.
You’ve always been a writer at heart, and the pieces you’ve written have highlighted people in your organization in new ways. Whether you wrote for an external or an internal audience, show us how you put to use that journalism background or college English degree. And let us know how it made a difference.
Best Content Series
It wasn’t just a feature on old Joe the Custodian who brought tears to your readers’ eyes. It was the way you included him in a series on the custodians at every one of your branch offices. Or maybe your series profiled your in-house tap dancing team, followed a product from design to completion, or told about great medical innovations at your hospital. Fill us in.
Best Electronic Publication/E-newsletter
In their former lives, your e-publications were crammed with filler nobody read. Your analytics told you that. But with your new dynamic editorial approach, clicks and subscriptions have skyrocketed. Tell us why, and what it’s doing for your organization.
“Let’s put out a press release,” your bigwigs said. But you had a better idea. You reworked all that boring data into a beautifully designed infographic that was picked up by influential bloggers, trade publications, or the mainstream media. Show us your work, and tell us about the social media push or pitching that drew clicks to your site or got you play on the Web.
Best Mobile Website or App
The number of people accessing the Internet primarily through smartphones and other devices is skyrocketing. Tell us what you did to design a content-heavy site for mobile users—or to create an app that delivers your marketing or communications messaging.
How many of the major mobile platforms does your app work on?
Best Print Publication
Those old magazine covers of ribbon cuttings or smiling leadership teams don’t cut it anymore. You acted like a journalist and went out to cover what’s interesting in your organization, whether it was oil rigs, the factory floor, or the emergency department. Photos, stories, infographics: you used them all to create a must-read publication. Let us know why your publication is tops.
Best Use of Photography or Visuals
That photo of the wombat wearing your line of letterman’s sweaters? Brilliant. Or those shots of your annual company fire-walking event? Your fans went nuts with it on Pinterest and Instagram. Tell us about the great photos or visuals you posted or published this year, and how they made a difference in your communications. Did you learn how to tell stories with visuals? Show us!
Best Use of Social Media
You understand that all this talk about social media is meaningless if there’s not great content behind it. Tell us how your content expanded your organization’s presence on Facebook, LinkedIn, or other social platforms. Alternatively, tell us how you used social media to fix eyeballs on your site.
We’re dying to hear. Just how did you get a million views of that video launching a new brand of paperclip? Or how did the footage shot in Nepal help sell your new line of tuxedoes? Whether you were boosting a cause in Kinshasa or promoting a brand in Kansas City, tell how you used the fastest-growing communications medium to push a message.
It’s not a website. It’s a work of digital art. Tell us how a content-oriented site scores big with your fans or the media. Test your work against top contenders. We’ll be interested in website metrics, too: total visitors, unique visitors, time spent on site, the number of your website’s stories, videos, and images shared on Facebook, LinkedIn, etc.
Best Content Marketing Strategy
For you, content marketing isn’t just limited to a website. It’s woven into your entire marketing plan. Tell us why and how your marketing switched from pushing the hard sell to pulling readers in, subtly and indirectly, with consumer-oriented stories and features. Tell us about your content marketing strategy, how you made use of the above categories, and what the outcome was.
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How To Enter
Entering our awards are now easier than ever using our online awards portal!
Log into the system with your email address and password OR start a new application to register as a new user.
On the entry form, be sure to include a thorough synopsis for the judges explaining the purpose and scope of your project. We ask that the synopsis be around 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about this program or issues submitting your entry, call Danielle Schultz at 312.960.4304 or email her at firstname.lastname@example.org.
To inquire about sponsorship opportunities for the awards, contact Staci Diamond at 312.960.4671 or email her at email@example.com.
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