Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

Actually, make that ‘shareable.’

Weber Shandwick’s chief reputation strategist, Leslie Gaines-Ross, offers some insight into the emergence of CEOs on social media.

Establishing yourself as a PR professional takes work. This advice might make it easier.

Huffington Post Live community manager Tim McDonald gives PR Daily the scoop on the essential skills for this burgeoning career.

A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.

And she talked about what it’s like to work in the hospitality PR space.

A public relations executive explains what companies should expect when they hire a firm to help with social media.

The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.

Learn what will increase press release views, including headline length, keywords, hyperlinks and more, from Tom Becktold, senior vice president at Business Wire.

PR Daily publisher Mark Ragan spoke with the team at ePrize on the ways brands should use Pinterest, as well as the future of branding and social media (hint: It’s all about convergence).

What does a community manager actually do? And who's the best fit at your company? Renee Alexander, senior vice president of digital and social media at MSLGROUP, fills us in.

You need to tell a story with brand journalism, says Stacey Acevero, social media manager at Vocus.

Breaking speakers of unnecessary verbal tics isn’t easy. Presentation coach Thaddaeus Smith has a sure-fire way to treat these vocal tics in this 60-second exercise. Take a look.

In a recent interview, Weber Shandwick executive Paul Jensen explained a recent study conducted by the agency and warned that 'companies' reputations can be taken down in two hours.'

It’s the third-most-popular social network, which means you need to at least familiarize yourself with the site’s business potential. Here’s how to start.

Learn how the firm handled the intense media attention in the moments after the Etch A Sketch story broke.

David Pogue, the personal technology critic for The New York Times, is sick of jargon and canned CEO quotes in PR pitches. In this short video, he explains great pitches—and terrible ones.

Matthew Harrington, the president and CEO of Edelman U.S., told PR Daily publisher Mark Ragan what his definition of 'public relations' is.

Mignon Fogarty combed through The New York Times and The New Yorker for words even she didn’t know the meaning of, such as 'verisimilitude' and 'gossamer,' and put them all in a new book.

Finding the right talent is a challenge, says Jason Wellcome, senior vice president of digital communications at Weber Shandwick. He tells you exactly what he's looking for when hiring.

Mignon Fogarty, a.k.a. Grammar Girl, shares the top reasons people visit her website.

Find out why Matthew Harrington, president and CEO of Edelman U.S., is so excited about the future of public relations.

That’s what Peter Shankman, the founder of Help A Reporter Out, told the publisher of PR Daily in a recent interview about the important of good writing.

Three female public relations practitioners explain why women comprise roughly 70 percent of the industry.

Rebecca Jarvis, business and economics correspondent for CBS News, talks about how she uses Twitter for research and how PR pros can reach her.

The founder of Comcast Cares and current VP of social at Citi says empathy and speed are essential when responding to customers on Twitter and other sites.

Rebecca Jarvis, business and economics correspondent for CBS News, discusses why companies are scooping up journalists to reach rich content for their brands.

Bill Wagner, COO of Vocus, explains why PR professionals need to tie engagement and content to the bottom line.

Diane Schwartz, senior VP and group publisher for PR News, says that even though social media has changed the public relations landscape, you still need basic writing and communication skills.

In an interview with PR Daily publisher Mark Ragan, Public Relations Society of America President William Murray explains an emerging trend among his organization’s members.