Do you have video from this past year that still has people talking?
Video has suddenly emerged as the best way to communicate with a mass audience. We want to know how you used this medium to create something that brought people back to watch time and time again. How did you draw consumers in to learn about your product or service? What did you do to best communicate important information in a creative way? How did you bring employee ideas or talent out in the open with video?
Did you produce an internal video or a video for a client? Was your video a part of a larger campaign or a series? We’ll recognize the very best videos for both internal and external audiences. We’ve got two dozen categories that cover the most important business-communications topics, including two new categories.
No matter what subject your video deals with, we want to see your skills!
Show us that your video has what it takes.
Find out all about this year’s program below.
Scroll down to read more about this year’s program and categories.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2014 and December 20, 2015.
Early Bird Deadline:
Wednesday, December 9, 2015 (save $50 per entry)
Wednesday, December 23, 2015
Friday, January 8, 2016
Final Extended Deadline:
Friday, January 15, 2016
The fee for this program is $295 per entry.
A late fee of $100 per entry will added to all entries after Wednesday, December 23.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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|Winners will be awarded in the following categories:
Videos by Topic
- Charitable/Not-for-Profit Video
How did you use video to spread awareness and engage the viewer to take immediate action? How did you put your cause into the spotlight through video? We want to know what the goals and results were for your creation. Entries from nonprofit organizations or for-profit companies doing charitable work are eligible.
- Company Overview Video
How did you digitally capture your organizational goals and services for employee communications and recruitment? How do you highlight your website, pitches and PR and marketing campaigns through video? How do you encapsulate the skills and culture of your organization? We want to know what you did to enhance your company’s message, as well as the feedback you received.
- Event Video
Did you shoot a video that promoted an event? Perhaps you had a video that recapped and detailed the results of one of your most successful events. Let us see that video. What was the original purpose of the video? Please include responses from your audience(s).
- Human Resources Communication Video
Video makes digesting sizable chunks of technical information and rules and regulations much less painful. How did you produce a video that used facts, statistics and ideas to enthrall new employees, explain new procedures, lay out a vision or update vital information related to HR policy, benefits or new employee training? Why do you consider it a success? Send along any measurable results.
- *NEW* Interactive Video
How did you personalize the storyline for your video? What did you do to entice your audience to participate in your video’s content? Did you have a “choose-your-own-path” feature? Did you include a way for the audience to participate in real time? What was the call to action? We want to see how you brought your video(s) to life with interactivity.
- Internal Communications Video
We want to see how you delivered company news onscreen in place of a newsletter. How did you extend holiday greetings? Announce a merger or new direction? Boost morale or communicate an executive’s statement? Share its success, and don’t forget to include employee feedback. We’ll award a winner in each of the following budget categories:
- Interview Video
Video captures the messages of human wisdom and emotion more powerfully than any other medium. Why did you choose video to bring a person’s passion or story to life? Did a compelling story or idea emerge during the interview? How did you take advantage of your interview video to sum up wide stretches of human experience? How did you get the interviewee to reveal the story behind the story?
- Marketing Video
Though a photo captures a moment worth a thousand words of marketing copy, a video tells your product’s story. Why did you choose video to market this product? What was the medium’s distinct value? We want to know what your marketing goals were for this video—and don’t forget feedback. What made your video a hit?
- News Story Video
You broke the story. You delivered the powerful, important or anticipated news to your audience through video. Tell us how you covered all the important questions and delivered vital information to employees or customers. What distinguished it from the everyday news update? How did you capture your audience’s attention in a world of continually breaking news?
- Public Relations Video
Why did you choose video as the medium for your pitch? How did you come to realize that video was the way to go? We want to know the results of your video pitch. What did you achieve?
- Educational Video
How did your successful educational video or public service announcement convey urgency and seriousness of purpose to its viewers? How did you captivate your audience with serious content? We want to know its mission and, most important, the results.
- Recruitment Video
Finding good talent that fits your company’s culture is usually a challenge. Share with us the video that touched the hearts and minds of a bright, demanding audience of potential new hires. How did you attract a new, more digital workforce? What was their response? What story did you convey via video?
- Safety Video
We want to know how you used video to promote a safety campaign in your workplace or among the public. How did you disarm the safety-video viewer’s fear of being bored to death? What issue were you looking to tackle? What was the goal? How did your video keep your audience attentive?
- TV Advertising Campaign
TV ads should be unique, memorable and watchable again and again. How did you maximize exposure for your company, product or service with an innovative, fresh, unmistakably intelligent, witty TV ad campaign? What message did you get across? What made the public say, “That is my favorite ad!”? Please show us results.
- Animated Video
Animation has become the wave of the future for video. Video attracts a broad audiences. Sometimes an animated video is the perfect way to communicate a storyline or characters that wouldn’t work if they were situated in reality. We want to see the methods, feedback and results of your animated video.
- Content Marketing Video
Tell us how you used the most innovative communications medium to push your message or new product. How did you get thousands of views for a video that launched the best thing since sliced bologna? Show us your cunning in establishing a strong story line in a matter of seconds. How did the footage shot in another area of the world explain your company’s mission? We want to see the results.
- Humorous Video
You put the punch in punch line for your humorous video. Explain how you used video to create a lighter mood and elicit laughter. We're looking for videos that incorporate humor: regular video series, video news with a light touch, a video with companywide participation or your best social media video post. Share the sober, no-nonsense goal of your video, along with your strategy and success.
- Low-Budget Video (<$2,500)
Digital cameras are cheaper, lighter, more versatile, more powerful and more accessible than ever. It’s easier to make stunning video without paying one cent of overhead. Did you use a smartphone, digital camera or Go-pro? Did you capitalize on user-generated content to create a comprehensive and appealing video? Show us how you stretched every dollar and got more video bang for your buck.
- *NEW* Mobile Integration
People are on their phones and tablets more than ever. How did you make your video compatible with today’s portable devices? What made it easy for your audience to view your content on the go? We want to see the metrics behind your mobile integration movement.
- Use of a Celebrity or Personality
Today, celebrity influence reigns supreme. Did you use a star to boost to your video? We want to know how you employed your celebrity’s influence and reputation to lend credibility to your video’s message. Why did you pick that celebrity? We want to know the impact that he or she made by advocating for your message.
- Viral Video
In today’s virtual landscape, the goal is to “go viral.” Your video was noticed by your entire company, the Web at large, the world. Tell us how your viral video caught fire. What was its content? What made it stand out from the rest? If you really did go viral, either internally or globally, our readers will want to know every detail of your viral secret.
- Video Infographic
Infographics have become the most concise and influential way to express information to an audience. How did you create a video that was easy to watch, understand and share? We want to see how you use infographics in a video to communicate complex information quickly and clearly.
- Video Series
Share your video series with us. How did each segment tell a logical, clear, self-contained story while playing an essential role in the overall series narrative? Tell us how you were able to make these interesting segments add up to more than the sum of their parts.
Grand Prize: Best Overall Video
We’re looking for passion, strong feelings or an important idea embodied in a brilliant script or memorable shooting venue that elicited an extraordinary response from employees, stakeholders or public consumers. It can be about corporate social responsibility, a business process, employee engagement, customer service, fundraising—any of the thousand activities that organizations conduct. But it must evoke powerful feelings or imaginative responses from its audience(s).
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How to Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 6 to 8 weeks after the close of the program.
The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at firstname.lastname@example.org.
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