PR Daily's 2016 Video Awards
Do you have video from this past year that still has people talking?
We want to know how you used video to create something that brought people back to watch time and time again. How did you draw consumers in to learn about your product or service? What did you do to best communicate important information? How did
you bring ideas or talent to the public with video?
Did you produce an internal video or a video for a client? Was your video a part of a larger campaign or a series? We’ll recognize the very best videos for both internal and external audiences. We’ve got 28 categories that cover the most
important business-communications topics, including four new categories.
No matter what subject your video deals with, we want to see your skills! Scroll down to read more about this year’s program and categories.
Want to see how you size up to last year’s winners? Check out the 2015 winners here.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work or the work of your organization, or submit entries on behalf of your client.
Companies around the world are welcome to enter, but all entries must be submitted in English.
This year’s program is open to any work executed between Jan. 1, 2015, and Oct 26, 2016, inclusive.
Early Bird Deadline: Wednesday, Sept. 28, 2016 (Save $50 per entry!)
Final Deadline: Wednesday, Oct. 26, 2016
The entry fee for this program is $295 per entry.
A late fee of $100 per entry will be added to all entries after midnight CT, Oct. 26.
Early bird submissions must be received by 11:59 p.m. CT on Sept. 28 to be considered for the $50 discount.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PRDaily.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here:
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Videos by topic
Charitable or Nonprofit Video
How did you use video to spread awareness and engage the viewer to take immediate action? How did you put your cause into the spotlight through video? We want to know what your goals and results were. Entries from nonprofit organizations
or for-profit companies doing charitable work are eligible.
Company Overview Video
How did you digitally capture your organizational goals and services for employee communications and recruitment? How do you highlight your website, pitches and PR and marketing campaigns through video? How do you encapsulate the skills
and culture of your organization? We want to know what you did to enhance your company’s message, as well as the feedback you received.
NEW! Digital Advertisement
The sole purpose of your video was to sell, sell, sell. How did you make a video that enticed your audience and made them interested in what your company offered? What was so interesting about your video that made people want to continue
watching instead of clicking “Skip Ad”? Tell us all about it. We want to know whether it made a difference in your revenue, too.
How did your successful educational video or public service announcement convey urgency and seriousness of purpose to its viewers? How did you keep your audience captivated with serious content? We want to know its mission and, most
important, the results.
Did you have a video that promoted an event? Perhaps you had an enlightening video that recapped one of your most successful events. Let us see the video you created for your event or program. What was the purpose of the video? Please
include responses from your audience(s).
NEW! How-to or Demonstration Video
Demonstration videos are on the rise, thanks in large part to those amazing how-to videos on delicious and self-indulgent recipes. How did you use video to maximize exposure to your brand or product by demonstrating how to do something?
Your explainer video had people tuned in to begin a new hobby, reinvent their lives or try a new recipe. So, how did you do it? Be sure to share the metrics.
HR Communication Video
There was so much to say, but you did it all in a video or a series of videos that concisely clarified a particular topic for all your employees. How did you produce a video that used facts, statistics and ideas to enthrall new employees,
explain new procedures, lay out a vision or update vital information related to HR policy, benefits or new employee training? Why do you consider it a success? Send along any measurable results.
How did you personalize the storyline for your video? What did you do to entice your audience to participate in your video content? Did you have a “choose-your-own-path” feature? What was the call to action? We want to see how you brought
your video to life and put it before the eyes of the public.
Internal Communications Video
We want to see how you delivered company news onscreen in place of a newsletter, extended holiday greetings, announced a merger or new direction, boosted morale or communicated an executive’s statement. Share its success with us, and
don’t forget to include employee feedback. We’ll award a winner in each of the following budget categories:
- Under $5,000
- Over $5,000
Video captures human wisdom and emotion more powerfully than any other medium. Why did you choose video to bring a person’s passion or story to life? Did a compelling story or idea emerge during the interview? How did you take advantage
of this medium to encapsulate the human experience? We want to know what made your interview video a success.
Though a picture captures a moment worthy of a thousand words of marketing copy, a video tells your product’s story. Why did you choose video to market this product? What was the medium’s distinct value? We want to know your marketing
goals for this video—and don’t forget feedback. What made your video a hit?
News Story Video
You delivered the powerful, important or anticipated news to your audience through video. Tell us how you covered all the important questions and delivered vital information to the public, employees or customers. What did you include
that distinguished it from the everyday news update? How did you capture your audience’s attention in a world of continually breaking news?
Public Relations Video
Why did you choose video as the medium for your pitch? How did you come to realize that video was the way to go? We want to know the results of your video pitch. What did you achieve?
NEW! Real-time Video
With the rise of Snapchat, Facebook Live and Instagram Story, you can connect and engage with your audience with genuine immediacy. How did you use live video to bring drama to your organization, event or campaign? What did you broadcast?
How was your live video perceived? Did you ask for feedback or participation from your audience via Snapchat? How did you share their stories? Tell us all about it. Subtle, understated humor won’t hurt!
Your business would be nothing without good people. How did you use great video to attract great candidates for your team? Share the video that touched the hearts and minds of a bright, demanding audience of potential new hires. How
did you attract a new, more digital workforce? What was their response? What story did you convey via video?
Your safety video had people falling, and they can’t get up—because they’ve fallen for the amazing work you did to convey serious, life-saving safety tips or procedures, but in a fun, inviting way. We want to know how you used video
to promote a safety campaign in your workplace or among the public. What issue were you looking to tackle? How did your video keep your audience attentive?
TV Advertising Campaign
Your TV ad could be the next Bud Light “Wazzup,” the next Mountain Dew PuppyMonkeyBaby, or maybe just as silly as all those Doritos ads. TV ads should be unique, memorable and watchable again and again. How did you maximize exposure
for your company, product or service with an innovative, intelligent, witty TV ad campaign? What message did you get across? What made the public say, “That is my favorite ad!”? Please show us results.
With whimsical, yet relatable characters and a storyline that mirrors the human experience, your video has attracted a broad audience. We want to see the methods, feedback and results of your outstanding animated video.
Content Marketing Video
Tell us how you used the most innovative communications medium to push your message or new product. How did you get all those views for a video that launched the best thing since sliced bologna? How did the footage shot in another area
of the world explain your company’s mission? We want to see the results.
Lucy, you’ve got some ’splaining to do. Why are people on the floor—and why are they laughing? Explain how you used video to get people rolling on the floor, gripping their bellies from the laughter-induced ab workout. We're looking
for videos that incorporate humor: regular video series, video news, a video with companywide participation or your best social media video post. Share the sober, no-nonsense goal of your video, along with your strategy and success.
Low-Budget Video (<$2,500)
Digital cameras are cheaper, lighter, more versatile, more powerful and more accessible than ever. It’s easier to make stunning video without paying one cent of overhead. Did you use a smartphone, digital camera or Go-pro? Did you capitalize
on user-generated content? Show us how you stretched every dollar and got more video bang for your buck.
One click, and a moment is captured in the palm of someone’s hands. One post, one share, and it goes on to become viral. But how did you ensure your video was compatible with today’s portable devices? What made it easy for your audience
to view your content on the go? We want to see the metrics behind your mobile integration movement.
Use of a Celebrity or Personality
Lights, camera, reaction! Did you use a star to boost your video? We want to know how you employed your celebrity’s influence and reputation to lend credibility to your message. Why did you pick that celebrity? We want to know the impact
that he or she made by advocating for your message.
NEW! Use of Video GIFs
You’ve got those newfangled moving pictures that make your brand accessible to the public for quick, fun promotion. How did you use GIFs to promote your brand, campaign or product? Perhaps you created GIFS for folks to share. How did
these short spurts of human emotion help in communicating your message to the public? We want to see how you use these animated clips to bring whimsy to your brand messaging.
Viral used to mean you had the sniffles and were taking a sick day. Nowadays, viral means you’ve made it—like, holy cow, you’re internet-famous. Your video got snapped up by your entire company, the web at large, the world. Tell us how
your video caught fire. What was its content? What made it stand out from the rest? If you did go viral, either internally or globally, our readers will want to know every detail of your viral secret.
Not only did you create an infographic, but you created one that moves—not only the audience’s emotions, but visibly, right there on the screen. How did you create a video infographic that was easy to watch, understand and share? We
want to see how you use infographics in a video to communicate complex information quickly and clearly.
Share your video series with us. How did each segment tell a logical, clear, self-contained story while playing an essential role in the whole series narrative? Tell us how you were able to make these interesting segments add up to more
than the sum of their parts.
Best Overall Video
We’re looking for a passionate, important idea embodied in a brilliant script or memorable shooting venue that elicited an extraordinary response from employees, stakeholders and/or public consumers. It can be about corporate social
responsibility, a business process, employee engagement, customer service, fundraising—any of the thousand activities that organizations conduct. But it must evoke powerful feelings or imaginative responses from its audience(s).
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 6 to 8 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at firstname.lastname@example.org.
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Early Bird Deadline:
Wednesday, September 28, 2016
(Save $50 per entry!)
Wednesday, October 26, 2016