Check out the 2014 PR Daily Awards finalists!
Our most popular award program is now open to receive entries from the most diverse group of companies and agencies ever. Communicators from around the world, at companies large and small, have told us that they can’t wait to share their work.
All we can say is… You better bring it!
The quality of work in the 2013 program set the bar high. Don’t believe us? Check out the list of winners in last year’s program for yourself: Special Edition – 2013 PR Daily Awards
We want to show the world why our readers are the most creative, talented, and highest performing professionals in the industry.
Share with us your PR, marketing, and business communication expertise and stake your claim to the prize!
Get full details about this year’s program including entry deadlines, categories and fees below.
These awards are open to companies in the corporate, private, nonprofit and public sectors. Enter your work, the work of your team or submit entries on behalf of your client.
We want to see work from any industry, anywhere in the world. Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2013, and March 5, 2014.
If you aren't sure your project qualifies, contact Danielle Schultz. You can reach her at 312-960-4304 or
Early Bird Deadline:
Wednesday, February 19, 2014
Wednesday, March 5, 2014
Late Entry Deadline:
Friday, March 14, 2013
LAST CHANCE DEADLINE:
Friday, March 21, 2013
The entry fee for this program is $245 per entry per category.
A $100 late fee will be added to entries after March 5, 2014.
Inquire about late entries with Danielle Schultz, firstname.lastname@example.org
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily, read by hundreds of thousands of communications professionals around the world
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2014 or 2015
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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Winners will be awarded each of the categories below. Don’t feel limited to entering just one category—you may submit your work in as many categories as you like. There are plenty to choose from!
|Winners will be awarded in the following categories:
- Annual Report
What could be more important to your company or your client than its annual report? If done intelligently, it reveals the very heart and soul of an organization while it imparts key information to stakeholders, employees and analysts. Show us how you recap your year. Nontraditional annual reports such as digital versions, websites, infographics or something we’ve never seen before are welcome too! If you’ve got a print version to share, be sure to mail it in for the judges to read through.
Blogs remain one of the best avenues for engaging customers, prospects and delivering news. Send us links to blogs you've created for your company or client. Tell us how they’ve engaged readers and helped the organization grow and thrive. Please include a link to the blog and a minimum of three posts.
- Branding Campaign
Whether you built your brand from scratch or revamped it this past year, we want to hear about it! Share with us how you crafted your new identity and positioned your brand to stand out among your competitors. If this is a re-brand, please share before-and-after samples and let us know the strategy behind your change.
- Cause-Related Marketing
Did you use your PR superpowers to raise awareness, spread vital information, or rally action for a cause? Show us how you've promoted a cause using clever and engaging PR. Whether you used traditional tactics such as PSAs and op-eds or started a virtual firestorm with hashtags or viral video, we want to salute you.
- Community Relations Campaign
Did you take a particular community service initiative under your wing? We want to see everything you produced: newspaper and magazine ads, posters, white papers, op-eds, letters to the editor, radio and TV advertising, direct mailings—all of it. Don’t forget results!
- Content Marketing/Brand Journalism
Content marketing and brand journalism are huge trends in public relations and marketing. Show us your best work for a client or your company that used news and information to boost brand reputation and engender loyalty among your customers or prospects. These devices can range from online newsletters to video channels and print publications. Please include a link and multiple screenshots for appropriate materials.
- Corporate Social Responsibility
Customers want to know your company is socially responsible. This could mean being a responsible steward of the environment, giving back to your local community, caring for your employees’ well-being, or lending your voice (or financial support) to a worthy cause. What have you done to spread this message and improve your organization’s or client's reputation?
- Crisis Management
They are unexpected, require quick thinking, and can test the skills of even seasoned pros. Did you have to confront and power through a crisis this past year, either from inside or outside of your organization? If so, show us and tell us how you got your message out and managed to strengthen your brand in the process.
- Electronic Newsletter
It's no secret that old-fashioned email newsletters are among the best marketing and PR tools—even in the age of new, shiny social media. We want to see the newsletter you created for your company or client and read how it performed. Again, presentation and great content lead the list of qualities we'll judge. Please include a link and a minimum of three issues for judging.
- Event Marketing
As you know, an event can be extremely well put together but flop because of bungled publicity. That's where your superior effort comes in. How did you get the word out and build hype for an event? Did you use social media, as well as traditional communications? Please share!
- External Publication (Digital)
Many companies are trimming budgets and relying on electronic publications. And even beyond dollars and cents, digital publications, either in file format or hosted online, allow for media rich in interactive experience that’s impossible in print. Show us your digital publication—and how you measure readership and results.
- External Publication (Print)
For all the perks of the digital sphere, there’s just as much that can be said for a great print publication. From magazines and reports, to pamphlets, brochures, and media kits share with us your best print publications.
- Health/Fitness Campaign
Did you campaign to bring awareness to one particular health or fitness issue? Maybe it was a message about the healthcare industry, a hospital, or treatment option. No matter how small or large your campaign to save and improve lives, we would like to see it! And, as always, include campaign results.
- Global PR
Does your brand speak to people across borders around the world? Is at least one clock in your office set to a different time zone? Do your communications require translation? Have you developed a keen understanding of another culture to maximize your PR efforts? If you answered yes to any of these questions, you probably have a global PR campaign that we should see.
- Green Initiative
This is one corporate fad that’s not going away. It’s a fact that U.S. (and North American) corporations set the green example for the rest of the world. We want to hear in detail what your company has done to green itself, its workers and its community.
They are quick to read, easy to share, and packed full of useful information that, in another medium, might be much more difficult to comprehend. Infographics are a valuable way to simplify without falsifying data and concepts and spread awareness. Show us your most effective infographic and tell us how it delivered.
- Location-Based Campaign
Did you target a particular geographic region or run a localized campaign that would only make sense in that location? Tell us how you understood the market at the ground level and got results. Detail what you did, how you planted your idea in the right local scene, and what you accomplished.
- Mobile Strategy
It’s now nearly impossible to ignore reaching your audiences on their mobile devices. Tell us about your mobile strategy, or those of your clients. This includes maximizing user experiences with a mobile website or app. We're looking for accessibility, ease of use, clever and engaging ideas and—oh yes—results!
- News Release
Have you written a great press release, one that you're particularly proud of? We'd like to see it, and how it fared in the hands of journalists. Our panel of judges will look at everything: subject lines, headlines and body copy.
- Online Newsroom
Show us how your company has changed the way it views the dissemination of information in the digital age. Between social media and online followings, companies have the power to publish a new kind of story on their own. Tell us about your online newsroom and how you maximize its potential. Please include a link or multiple screenshots with your entry.
- Op-Ed Piece
Opinion pieces have been in the PR toolbox for as long as anyone can remember. They establish credibility for your clients or your company, and they are powerful weapons in your branding arsenal. Pick your best piece and send it to us.
As PR moves away from the traditional paper press releases, reporters are getting bombarded with more creative and effective pitches than ever before. Did your company create a pitch that garnered an unusually large amount of attention? What made your pitch irresistible? Dazzle us!
Have you created a podcast for your client or company—one that entertains, informs and raises the visibility of the organization? We want to hear it.
- PR on a Shoestring
Did you pull together a PR effort with little to no budget? Numbers so small they rendered an ROI so large it was hard to comprehend? Tell us about how you got your message a ridiculous amount of attention for less than $5,000.
- Press Event/Media Tour
Can you picture it? A pool of reporters, cameras in rows, microphones ready, a list of all the important journalists, and you, the coordinator, handling it all perfectly. Tell us about the media day, press conference, or media tour that was meant to get everyone talking about your organization.
- Product/Service Launch
Months (if not years) of planning can go into this one moment. Tell us how your PR department or client blew away customers and the media with the launch of a new product or service. Describe the tactics and strategy and show us the outcome.
- Public Service Announcement
Did you create a noteworthy PSA? We want to know how you found the perfect angle, developed the announcement, its mission and purpose, and most important—what were the results.
- Publicity Stunt
A publicity stunt can be worth a thousand words. It may directly or indirectly generate profits for your client, or it may just highlight your message. Either way, we'd like to see your stunt and find out what ideas inspired its creation.
- Social Media Campaign
We want to know how you brought all the pieces together into your best social media campaign from this past year. More than just an improved Facebook newsfeed page or a Twitter account, we want to see how you executed a cohesive campaign. We'll be looking for deliberate strategy, great content, and results.
They seem so old-school, but good speeches are still the powerful PR tools they’ve always been. We know speechwriting, so we'll be looking at how you grab and keep the audience, your use of quotes, anecdotes and statistics. This is a category we encourage everyone to enter. A script is good, but video would be great!
- Traditional Campaign
We're inundated these days by social media tactics and strategies. But what about good, old-fashioned traditional PR? Successful entries will pivot on the use of traditional, integrated public relations. The campaign could include news releases, events, television, press conferences and publicity stunts. Winners will be picked in each of the following subcategories:
- Use of Facebook
Facebook is a critical part of nearly every organization or client's content and marketing strategy. We want to see how you make the best use of the platform to communicate, connect, and promote to your audience. We also want to hear how your Facebook page fits into your larger PR and marketing strategy. Entries for this category need not focus on a specific campaign.
- Use of Twitter
Twitter is an amazing tool for PR pros and their clients or companies. Twitter can help you build a following for your client or organization, handle a crisis or even deliver news. How do your tweets fit into your larger PR and marketing strategy? Entries for this category need not focus on a specific campaign.
- Viral Campaign
Did you create something that was so funny, memorable, or just simply perfect that it just begs to be shared? Whether you created a client video knowing it had potential to see seven digits’ worth of views, or created one hoping to get a few hundred bites, we want to see it.
- Website Launch
Have you launched a new website for a client or your organization that has you bursting with pride? Send us the link and support your case for its blow-your-socks-off greatness. We'll be looking at design and presentation, content, of course, and simple, clear navigation. If this is a re-launch, please include documentation (numerous screen shots) of the previous site, and before-and-after results.
- PR Campaign of the Year:
This is the big one. Submit your most successful campaign of 2013. It is, of course, most probable that the winner will show command of an impressive number of PR tools, tactics and strategy. But if you have a specialized PR campaign notable for its almost unbelievable results, it’s worth your while to enter it here, too. Our judges will look at everything from your mission and goals, your strategy and tactics—and, again, results, results, results!
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How to Enter
Entering Ragan's awards are now easier than ever using our online awards portal!
Log into the system with your email address and password or start a new application to register as a new user.
To preview the online entry form, click here.
On the entry form, be sure to select a category and include a thorough synopsis for the judges explaining the purpose and scope of your project.
We ask that the synopsis be around 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Entry fees can be paid online with any major credit card. If you are unable to enter using our online entry process or need to pay by check or bank transfer, contact Danielle Schultz at 312-960-4304 or email@example.com
Supporting documents that can't be uploaded to the system and offline entries should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are your awards programs open to companies worldwide?
Yes. The only requirement is that all entries be submitted in English.
May an organization or nominator enter more than one entry?
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please call Tyler Landry at 312.960.4303 (9 a.m. to 5 p.m. CST during the U.S. business week) or email him at firstname.lastname@example.org.
To sponsor the PR Daily Awards, please contact Staci Diamond at 312.960.4671 or email her at email@example.com.
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|Early Bird Deadline:
Wednesday, February 19, 2014
Wednesday, March 5, 2014
Late Entry Deadline:
Friday, March 14, 2014
LAST CHANCE DEADLINE:
Friday, March 21, 2014