The 2012 Corporate Social Responsibility Awards are now closed. Please check our main awards tab for more information.
You promote recycling, campaign for child safety, or get an enormous employee response for your charitable volunteer drive.
You deserve a pat on the back. Now’s your chance to prove to the world (and your executives) that nice guys can finish first.
Enter the Corporate Social Responsibility Awards from Ragan’s PR Daily, the industry’s most influential publication. Prove you’re not idly boasting when you cite your positive impact in your community and beyond.
But remember: Like your execs, we like results. In each case, tell us how you made a difference. Statistics, metrics, employee sentiment, media mentions, increased giving: Marshal the evidence and prove your case.
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Who Should Enter?
- PR agencies and firms
- Corporate or nonprofit PR pros
- Investor relations agencies or in-house IR staff
- Public affairs officers
- Association PR departments
- Sole practitioners or freelance consultants
- Nongovernmental organizations
- Health care PR departments, agencies or individuals
- Government or military PR, public affairs, or media relations officers
Agencies and vendors can also enter on behalf of clients.
Eligibility Requirements
Work in public relations done between January 1, 2011 and November 9, 2012. It’s all right if a campaign continues, but your entries must have been done during this time. If you aren't sure your efforts qualify, call Lauren Yanow, and she'll set you straight. Reach her at 312.960.4167 or email her at laureny@ragan.com.
Categories
Show us your work! Enter your own work or that of your whole PR team. Boast about your successes. You can also submit on behalf of a client. Enter in as many categories as you like. Think your campaign was truly special? Enter it for the Grand Prize CSR Campaign of the Year. If you win, you'll get 5 free registrations to any of our two dozen major conferences in 2013.
| Winners will be awarded in the following categories: |
- Best Publication. Show us how your pages promoted your organization’s goals of social responsibility.
- Best Cause Branding. Tell us how your corporation made a difference in getting out the word for a worthy cause. We’re looking for evidence of how you coordinated your company’s goals with goals of the the cause and raised awareness.
- Best Community Affairs. How did your corporate efforts contribute to causes in your home community, the nation, or worldwide? Describe your initiative—and if you’ve got more than one effort, feel free to tell us about several.
- Best Corporate-Community Partnership. You went beyond mere donations in your corporate-community efforts and formed a partnership that benefited both sides.
- Best CSR Event. Tell us about the event that raked in publicity for your cause.
- Best CSR Leader/Company (over 5k employees). Your CEO: volunteering at soup kitchens, visiting orphanages, running in charity marathons. Or how about your company as a whole? Show us how you are the leaders in social responsibility.
- Best CSR Leader/Company (under 5k employees). Tell us why you—or your company—are as good as the giants at doing the right thing.
- Best CSR on a Shoestring. Who ever said you needed a big budget to do the right thing? We’re leaving the definition of “shoestring” vague, but bear in mind that if you try to sneak in a big-budget effort, some other entrant is going to dance right past you and claim the laurels.
- Best Diversity Communications. Your communications brought out the best in everyone. Fill us in.
- Best Employee Relations. Those hotdogs in PR think they rule the roost. But you showed how internal communications can spark innovation and collaboration. What made you the best?
- Best Employee Volunteer Program. You found ways to get a huge turnout in a good cause, whether it was tutoring or other volunteer work. Tell us about your efforts.
- Best Environmental Stewardship. Tell us your great stories about how you made a difference in the environment—and in how you are now viewed as stewards of the earth.
- Best Green PR Campaign. The best messaging is based not in manipulation, but in truth. Tell us how your campaign demonstrated your organization's care for the planet, its environment, and sustainability.
- Best Media Relations. We all know how the press blows off PR pros. So just how did you get all that great coverage in the area of corporate social responsibility?
- Best Nonprofit/Corporate Partnership. Tell us about an unusual partnership that brought about great results.
- Best Philanthropy Communications. Perhaps your organization has been around for a while, but this year you blew them out of the water with a new approach—and reaped great returns. Was it through social media? A new magazine? Let us in on your secrets.
- Best Stakeholder Engagement. You informed and engaged your stakeholders—be they employees, local citizens, or shareholders—in creative ways. Tell us about it.
- Best Sustainability. Tell us about your sustainability efforts—and the communication behind it.
- Grand Prize CSR Campaign of the Year. Think of this award as “all of the above, only better.” Tell us why you stand out among winners. Big ideas, big results.
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What You'll Get If You Win:
Every winner will receive a free registration to any of our major conferences in 2013. You choose.
We'll be hosting two dozen major events for you to choose from in 2013. Win any category, and you're there!
Enter in our Grand Prize CSR Campaign of the year and you can win big. The grand prize will receive 5 FREE registrations for your agency or company for any of our events in 2013. You can hand them out to your clients or to colleagues on your PR Team.
You'll also get a trophy to brag about on your website, mention to your bosses, or show off in your office to impress and intimidate anyone who questions your great ideas.
How To Enter
Enter online or you can mail your entry.
Here's what we want with your synopsis:
- The name of your company or organization
- Two lines of text for your trophy should you win
- Whom to contact about your entry
- The category you're entering
- The chief staff members responsible for the work
- Costs (if possible). If you can send us the budget for your submission, we'll keep it confidential. This is not required!
- A copy of the project or the completed work
- A copy of all supporting materials (not required)
Your synopsis should be written using the following sub-headings:
- Your goals
- Strategy and tactics
- Execution
- Evaluation: Success, results, or ROI
If you mail your entry:
- One copy of the complete entry form (found in downloadable brochure)
- Entry fee (check made out to Ragan Communications)
- A copy of your synopsis
- A copy of all supporting materials (not required)
Send your mailed entries to:
Lauren Yanow, Ragan Communications, 316 N. Michigan Ave, Suite 400, Chicago, IL 60601 • laureny@ragan.com • 312.960.4167
To download the PR Daily's Corporate Social Responsibility Awards brochure and entry form click here.
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Deadlines/Entry Fees
Deadline: October 26, 2012
Final Deadline (late fees apply): November 9, 2012
Finalists announced: Mid-February
Entry Fees
The entry fee for the first category you submit for your campaign in is $250. If you think your entry could win multiple categories, we'll give you a discount for additional submissions. We'll only charge you $125 every time you submit the same entry in another category. The late entry fee for all entries is $125 per entry. So, if you submit late, your entry fee will be $375 for the first entry and $250 for each additional entry.
FAQs
How are the entries judged?
Our judges are recognized experts in public relations and have appeared as speakers at our events. They also include the editorial staff of Ragan.com, PR Daily, HR Communicator, and Health Care Communications News.
Who is eligible to win an award?
Anyone who works in public relations in a PR or ad agency, corporation, nonprofit, or government agency is eligible to submit work on behalf of himself or herself or a client.
When will the winners be announced?
The finalists will be announced in mid-February. More information about the winners announcement will be provided after the finalists are announced in early February.
How do I increase my chances of winning an award?
In your synopsis, be sure to include the results of your work. Also, be sure to use the synopsis to cover strategy, objectives, tactics, and implementation.
When will I be notified about the status of my entry?
Finalists will be announced in mid-February.
May an organization or nominator enter more than one person?
Yes.
Will you return my entry materials?
No.
W-9 Form / Tax ID Number Request
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Questions:
If you have any issues regarding the details of the information requested, such as the wording of a question on a form, or to request an extension, please call Lauren Yanow at 312.960.4167 (9am-5pm CST during the U.S. business week) or email her at laureny@ragan.com.
Sponsorship Opportunities:
To sponsor the Corporate Social Responsibility Awards, please contact Staci Diamond at 312.960.4671 or email her at stacid@ragan.com.
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