The 2014 Digital Awards are closed.
Looking to get your superb digital communication recognized? Look no further.
The go-to site for the latest communication news wants to know how you use Web power.
We want to showcase your best digital communications: from blogs to infographics, newsletters to video and more!
Your work will go up against hundreds of entries from around the world, in over 25 categories.
Have a digital campaign that out performed your (and your client’s) expectations? Be sure to enter it in the grand prize category: Best Digital Campaign of the Year.
Show off your best projects from this past year. Get your talent validated. Win bragging rights in your agency. Impress your executives and land new clients.
Show us your best digital marketing and PR communications and let us give you the recognition you deserve.
See a full list of categories, eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client. Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work in digital media and digital public relations executed between January 1, 2013, and June 25, 2014.
Wednesday, June 25, 2014
Late Entry Deadline: Friday, July 11, 2014
The entry fee for this program is $245 per entry.
A late fee of $100 per entry may be added to all entries after June 25, 2014.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2014 or 2015
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
[Back to the Top]
|Winners will be awarded in the following categories:
Successful blogs are loaded with exceptional writing. Most important, they engage the right audience. If your personal or business blog pulls in readers and provides content that draws comments, shares and tweets, please show it to us! Don’t forget to send us readership stats and other important data.
- Cause Advocacy
Do your company’s digital communications advance a cause? Are you doing it so well that you feel impelled to share your successes? Then enter the Cause Advocacy category and show us how you inspire others.
- Community Engagement
Finding online influencers and communicating with them is the first step. Transforming them into advocates for your brand is the next. Tell us how you engaged online community leaders and opinion makers. Please include posts, examples of interactions, and statistics from your measurement.
- Crisis Management
When things went wrong, you stayed strong. When your messages were out of your control (internal conflict or external devastation), you pulled them back in and turned them around. Share with us your tale of upheaval. Tell us how you brought it all back together and minimized the damage.
- CSR Campaign
Did your organization mobilize for the greater good? Can you say your Corporate Social Responsibility program inspires passion and hope? Did you measure the effect of your CSR? Let us and others know the way to be a leader in the board room and in your community.
- Email Campaign
Our inboxes flood daily with messages. We decide which to delete, read or act upon. Have you created a successful email campaign that promoted a product, event or brand? What were your goals? Share what made it successful (including open, click-through and sales-made rates). Show us how it’s done!
Infographics are everywhere. If you have found a unique way to communicate complex information quickly and clearly, here’s your chance to show the world! Share your best infographic and its successful use.
Is your organization’s intranet the very first place employees go for information? Does it have interactive, interesting content? Does it invite comment, conversation, and idea-sharing? Eligible entrants in this category include those who have done a new launch or re-launch of an intranet in the last year.
- Location-Based Campaign
You targeted geographic locations to promote your local or regional brand. You brought new or increased awareness to an isolated product, service, issue, or cause. You mastered a tool that in the near future will be essential to any digital marketer. Show us how you understood your market and the results you achieved.
- Marketing Campaign
If you produced an effective online marketing campaign, please share your results with us. It should promote a product or brand rooted in digital platforms or have a strong digital element. The goals of your campaign should be clearly stated and measures of success must be included.
We are looking for communicators who created a site focused on one goal. Did you use this site to launch a new service, newsroom, create a fundraising campaign, or draw attention to a forthcoming event? Tell us why and how—and the results you produced.
- Mobile App
Did you create an easy-to-use, effective mobile app for your organization or client? How cleverly and simply did you promote a service, launch a product, or engage customers with timely content? We want to hear about your achievements. Be sure to share your reason for creating the app and results.
- Multimedia Campaign
Working people see numerous messages every day. It’s difficult to capture the attention of your target audience. That’s why sometimes it takes more than one digital medium to turn people’s heads. Tell us how you used multiple digital mediums to cut through the clutter of information.
- New Digital Service/Product
Launching a new service or product is risky. In-depth research and knowledge, while essential, do not guarantee success. Proper branding, placement and promotion are necessary as well. How did you pull off a successful launch of a new digital service or product by harnessing digital media? Imagination, daring, and risk-taking count for a great deal here.
- News or Press Release
Everyone you know in your field fights for news coverage. Your friends, colleagues, and competitors bombard news outlets and reporters with story pitches, news releases, phone calls, emails. How did you use digital media to catch the eye of reporters with innovative, must-read news releases in traditional forms? What platforms did you use? Show us what you did.
Sometimes newer isn’t better. Sometimes the tried and true remain as powerful as ever. Email newsletters continue to strongly engage audiences, find prospective customers and build brand awareness. Share how you use newsletters to communicate with immediacy and urgency. Judges will look at the quality of content, design of the newsletter and your measurements of success.
- Online Contest/Game
Have you created an online contest or game to promote your brand? We want to hear how you used one or both in a campaign to promote your brand that successfully played across several digital platforms. The contest or game should show originality. The terms of play should be clearly expressed. Please include metrics showing engagement by the players or contestants.
Images are everywhere. Images quickly communicate a message. Images reinforce a narrative better than a graph or chart or almost anything else. In digital marketing or PR, they are essential. That’s why we want to see how you used great photography to enhance or market your brand.
- PR Campaign
A successful PR campaign reaches audiences far and wide. Tell us about your most successful campaign to influence public policy or affect legislation, regulations, political activities or candidacies for your company, nonprofit or government agency. Be sure to include every digital channel you used to make the campaign a success.
Google gets pickier about search with every passing day. Facebook has toughened its content ranking algorithm. Seeing your organization’s product or website at the top of the search results rarely happens by chance. From titles to tags, SEO is as much an art as a science. Show how you improved the searchability of your organization's site.
- Specialty Campaign
Did you launch a campaign aimed at one niche consumer group last year? Did your custom-made message strike a chord in that audience? Who did you reach? Commuter train engineers? Gymnastic instructors? Neighbors named Sue? Tell us how you reached your ideal consumers, and how you tailored a message just for them.
Video is a mighty medium. It conveys an astonishing variety of messages more vitally than any other medium. Show us how your video made a huge splash internally with employees, or externally with vendors, customers, or contractors. Among your results, be sure to include comments your video received.
- Video or Podcast Series
One video or podcast can tell an unforgettable story. A series of videos or audios can provide in-depth content that stays much longer with its audience. A video series packs a terrific punch that promotes a brand or those representing a brand like almost nothing else can. Share your series of podcasts or videocasts. Metrics of viewings or listenings should be included.
- Viral Campaign
Digital campaigns in organizations and on YouTube take on infinite forms. The goal: “go viral” and get noticed by the entire company, web, or world. Tell us how your digital campaign caught fire. If you really did go viral, either internally or globally, our readers will want to know every detail of your viral secret!
- Website (Existing)
Do people visit and engage with you on your organization’s website? Do your images, video and other content create conversation, controversy, or beneficent, brand-building PR commotion? Put your recipe for success up against other digital communicators!
- Website (Relaunch or Redesign)
If you launched a new website for your organization or client--one that is easy to navigate, fresh to look upon and well, just invitingly well-made--we want to see it. Show us what you did. Be sure to include comprehensive examples from the old site for comparison. Share what your goals were when you planned the new site, and how you measure new-found success.
- Campaign of the Year
You’re an expert communicator in marketing or PR. Come on, you put together a digital campaign to write home about. Tell us about it! Share its vision, goals and deeds. The Campaign of the Year Award will honor the communicator or department or agency that stands way out from the crowd. Your concept must be groundbreaking and your implementation inventive, unexpected, even daring.
[Back to the Top]
How To Enter
Entering Ragan's awards are now easier than ever using our online awards portal!
Log into the system with your email address and password OR start a new application to register as a new user.
On the entry form, be sure to include a thorough synopsis for the judges explaining the purpose and scope of your project. We ask that the synopsis be around 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
Strategy and tactics
Evaluation: success, results or ROI
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
[Back to the Top]
Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
[Back to the Top]
If you have any questions about this program or issues submitting your entry, call Danielle Schultz at 312.960.4304 or email her at email@example.com.
To inquire about sponsorship opportunities for the awards, contact Staci Diamond at 312.960.4671 or email her at firstname.lastname@example.org.
[Back to the Top]
|Early Bird Deadline:
Wednesday, June 11, 2014
Wednesday, June 25, 2014
|Late Entry Deadline:
Friday, July 11, 2014