PR Daily is proud to launch the 2013 Digital PR Awards!
This year’s program will showcase the best PR work for the broad range of digital media. From websites to emails, campaigns that are local and international, your company is certain to have work worthy of recognition!
There are 23 categories for individual projects or pieces of a campaign. See a full list of categories below. Have a PR campaign that’s a good fit for more than one category? Enter it in two or three categories and get a discount!
But that’s not all!
We will also recognize campaigns that succeeded in three separate budget ranges and three target sectors. Whether your budget was big, small, or somewhere in between or aimed at consumers, businesses, or a nonprofit audience, tell us how you gained the most attention for your company, product, or cause. Enter your PR campaign based on budget and sector for two chances to win!
“And what about the grand prize?” you ask.
Entering in any of the six campaign categories will automatically enter your work for the Grand Prize (See details below).
Proud of PR work that you’ve done on social media? A brand new Social Media Awards will be launching in August to spotlight PR work on the various platforms.
These awards are open to in-house and agency public relations practitioners in the corporate, nonprofit and government sectors. Enter your work, the work of your PR team or submit entries on behalf of your client. Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work in digital media and digital public relations executed between January 1, 2012, and June 7, 2013. If you aren't sure your project qualifies, contact Tyler Landry. You can reach him at 312-960-4303 or firstname.lastname@example.org
|Winners will be awarded in the following categories:
- Blog (Organization) - Is your company’s blog a must-read in the industry? Does it stay away from describing your CEO’s travel adventures on a business trip? Does it tell your organization's story from an insider’s perspective? Does the voice of the blog match the tone of your business? Tell us all about it. We’d love to see readership stats, comments, shares, tweets and mentions in other company and industry blogs.
- Blog (Personal) - A blog can be a powerful tool to build your personal brand. By providing your audience with interesting content and serving as a point of contact, your blog is an extension of you into the digital sphere. Show us how you blog to maximize your online presence and influence. And don’t overlook letting us have a look at the comments on your blog. Giving us a peek at your blog’s rank won’t hurt either.
- Cause Marketing or CSR Campaign - Did your organization mobilize for the greater good? Did you bring awareness to a worthy cause or organization that needed support? Did you make a difference in your local community? Inspire us and our readers by telling us how you made a difference in our world.
- Content Marketing or Brand Journalism Site - This is one PR tactic that’s not going away. Rather than tug on the sleeves of the media and beg for mentions, communicators tell their companies’ and organizations’ stories through journalism-style text, videos and photographs. Explain the who, what, when, where, why and how of your site.
- Crisis Management - Scandals erupted in the board room, tornadoes descended, celebrities tweeted! But you kept your head when all about you were losing theirs. You turned your messages around. Tell us what went wrong, how you'd prepared, how you held it together, shaped the narrative and kept the damage to a minimum.
- Digital News or Press Release - Do you use digital media to get the attention of the press? Are you finding ways to get reporters to pick up your news releases? How did you do it? What platform did you use? How widely was your story picked up? Show us what you did.
- Digital Newsroom - You built an online newsroom that makes it easy to access news releases, find sources and download images and video. Show us how your organization or client used a Web-based newsroom to distribute content, engage reporters and speak directly to the public.
- Email Campaign - In an age of overflowing inboxes and smartphones, emails can get buried, forgotten, or deleted with just a swipe. But you proved it can still be a pillar of an inspired PR campaign. Tell how you promoted a product, event, or brand primarily by email. What were your objectives? How did you measure success? Give us open rates, and click-through rates, too.
- Email Newsletter - Despite the popularity of social channels, email newsletters remain effective for engaging your audience, building prospects, and maintaining brand awareness. Our judges will look at the quality of your content, the design of the newsletter and your success in garnering readers.
- Infographic - They are quick to read, easy to share, and packed full of useful information that may be difficult to comprehend. Infographics are a valuable medium for presenting data and spreading awareness. Show us your most effective infographic and tell us how it delivered.
- Launch of New Digital Service or Product - A new product or service is doomed without proper branding, placement, and promotion. Show us how you contributed to the successful launch of a new digital service or product by harnessing digital media.
- Location-Based Campaign - Digital media has made it increasing easy to target very specific geographic locations. Whether it promoted a local or regional brand or brought awareness to an isolated issue or cause, you showed you understood the market at the street or ground level, and got results. Detail how you did it and what you accomplished.
- Microsite or Custom Website - You created a site devoted to a highly focused mission. Maybe you used it to launch a new product or service. Maybe it was used for a fundraising campaign or to draw attention to an event or initiative. Tell us the strategy behind the site and provide detailed results.
- Mobile App - Have you created a mobile app for your organization or for a client that is easy to use and effective? Was your app used to promote a service or launch a product or to engage customers with timely content? We want to see it. Be sure to lay out your strategy and the results.
- Multimedia Campaign - It can sometimes be difficult to get the attention of your consumer or target audience. Tell us how you used two or more digital mediums to maximize the effectiveness of your PR campaign.
- Multinational Campaign - Crossing borders can mean the loss of cultural references, the need for translations, and different market segmentation. But you know this! Show us how you successfully implemented one PR campaign in two or more countries.
- Podcast or Videocast - Show us your best video- or podcast that bolstered your organization’s reputation as a source of trusted information. Whether it was about your brand, product, a current topic of conversation, or just for entertainment, we want to hear it or see it.
- Public Affairs Campaign - The public sphere especially needs the help of PR professionals. We want to hear about your most successful campaign to influence public policy or affect legislation, regulations, political activities or candidacies for your company, nonprofit or government agency.
- SEO - Google is pickier about search. Facebook has toughened its content ranking algorithm, too. Getting your organization’s product or website to the top of the search results rarely happens by chance. From titles to tags, SEO is as much an art as a science. Demonstrate how you improved the searchability of your organization's site.
- Specialty Campaign - Did you have a campaign that targeted a specific consumer? First-time mothers? Smart phone users? Teachers? Blue-eyed guys named Jeremy? Tell us about your PR campaign that identified your prime audience or ideal consumer and how you tailored a message just for them.
- Video - Be it from hidden cameras catching flash mobs, an online stream of a live event, amateur video testimonials, or carefully polished ad campaigns, video is a powerful medium. Put your best efforts up against other creative geniuses. Make sure to sell us on your results. And let us see the comments on your videos, too.
- Website (New) - If you launched a new website for your organization or client--one that is easy to navigate, useful and well-designed--we want to see it. Tell us what your objectives were when you planned the new site, and how you're measuring success.
- Website (Relaunch or Redesign) - Did you revive or transform a boring or outdated site? One that was plagued with bad photography, confusing navigation, and boring information? Show us the redesign that has both customers and employees clicking and refreshing. Show us what you did, and tell us how the improvements better serve your organization. Be sure to include comprehensive examples from the old site for comparison.
Digital PR Campaign
Great PR campaigns can be executed on any budget and directed at any audience. The skill comes in knowing your audience and thinking outside the box to get the biggest bang for your company or client’s buck. Show us your stand-out campaigns from the past year. The judges will be looking for campaigns that succeed at strategy, planning and execution. Creativity, resourcefulness and quality are key.
One winner will be chosen from each of the following categories:
- Budget Under $25,000
- Budget Between $25,000 and $50,000
- Budget Over $50,000
- B2B Sector
- Consumer Sector
- Nonprofit Sector
A campaign can be entered in a budget category and a sector category for two chances to win.
Grand Prize: Digital PR Campaign of the Year
One grand prize campaign will be chosen from the winning entries in the six Digital PR Campaign categories above. The judges will be looking for the best of the best! The winner will be the campaign that has it all--proper planning and strategy, flawless execution, coverage across multiple media sources, and that star quality that would impress even the most seasoned PR professionals.
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Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2013 or 2014
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
How To Enter
Prepare a thorough synopsis for the judges explaining the purpose and scope of your project. Don't forget to show examples of your work! We ask that the synopsis not exceed 1,000 words.
We strongly recommend that your synopsis include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
You may also want to include:
- The staff members responsible for the work.
- Costs or budget information especially for the PR Campaign categories. (Be sure to mark any information that should be kept confidential after judging.)
- Additional information that may help the judges understand your organization or work.
Entering only takes a few clicks using our easy, online awards portal.
- Click here.
- Complete the required fields.
- Attach your supporting materials.
- Click submit.
If you have supporting materials that you can't attach electronically, mail them directly to Tyler Landry at the address below.
Entering by Mail/Courier:
If you prefer to mail your entry, please include:
- The completed entry form. Download the entry form here.
- The synopsis of your project (with sub-headings mentioned above).
- All supporting materials in either physical or electronic format.
- Entry fee (checks made out to Ragan Communications).
Send your entry to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Deadline: Friday, June 7, 2013
The entry fee for this program is $250 per entry. If you would like to enter the same campaign for multiple categories, each additional category will be $125.
W-9 Form / Tax ID Number Request
May an organization enter more than one entry or work in more than one category?
Absolutely. Each additional category after the first will only be charged $125 rather than the full entry fee.
Do you accept entries from companies outside the United States?
Yes! We just require that all entries are submitted in English.
How do I increase my chances of winning an award?
Each entry will be given equal consideration by our judges, so make sure your synopsis is a thorough as possible. In your synopsis, be sure to include the results of your work. Also, be sure to use the synopsis to cover strategy, objectives, tactics and implementation.
Chances of winning can only be increased for the Grand Prize. The grand prize winner will be selected from the winners of the six Best PR Campaign categories. Companies may enter their campaign based on budget or target sector.
Is there a limit to how long the synopsis can be?
Yes. Please limit your synopsis to 1,000 words.
Will you return my entry materials?
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If you have any questions about program or issues submitting your entry please call Tyler Landry at 312.960.4303 (9 a.m. to 5 p.m. CST during the U.S. business week) or email him at email@example.com.
To sponsor the Health Care PR and Marketing Awards, please contact Staci Diamond at 312.960.4671 or email her at firstname.lastname@example.org.
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