The 2014 Media Relations Awards are live and waiting for you to enter!
You found your media targets. You gave them what they needed. You followed up. They responded, and you got results.
Share your brilliance with us!
The 2014 Media Relations Awards are here to showcase your hard work and accomplishments. Don’t be shy. Enter Today!
With almost 30 categories, including Best Cause Advocacy Campaign, New Product/Service Launch, Press Event/Media Tour, Use of Social Media and more, there are a multitude of opportunities for you to share your successes. If you had extraordinary results, enter multiple categories!
Want to see what it took to win last year? Check out the 2013 Media Relations Special Edition.
See a full list of categories and eligibility requirements, and read how to enter below.
|Early Bird Deadline:
August 6, 2014 ($50 discount)
August 20, 2014
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2013 and August 20, 2014.
Early Bird Deadline:
Wednesday, August 6, 2014
Final Deadline: Wednesday, August 20, 2014
The entry fee for this program is $245 per entry. Entries submitted before the early bird deadline will receive a $50 discount.
A late fee of $100 per entry will be added to all entries after August 20, 2014.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PRDaily.com
- An elegant trophy
- One complimentary registration to any Ragan event or conference
The winner of the Grand Prize will also receive a one-year membership to Ragan Training
--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
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|Winners will be awarded in the following categories:
- Brand Messaging or Positioning
Strong brand messaging boosts your organization’s visibility. Tell us how you established and differentiated yourself from other brands. How has this increased your media response? Or has a strong internal brand campaign meant new advances in your media outreach?
- Executive Visibility
Who are you putting out there? How do you use high-level execs to personify and amplify your message? What do you do to prep them for media interviews? We’re looking for campaigns that don’t merely “humanize” execs. We want to see campaigns that bring to life unforgettable real personalities—and at the same time tie those characters to organizational goals.
- Global Media Relations
More than ever, people across the globe connect. Stories in Australia reach Kansas. When you put your message in your media, does it cross geographical boundaries? How do you make your message relevant where you live and interesting to those across oceans?
- Governmental / Public Affairs Media Relations
Media relations is essential in public service. Does your organization treat the media as its friends? How did you gain that trust? How did you correct a rooted public misconception about your group or its policy? What do you do to get coverage that influences public policy, legislation or regulations?
- Integrated Marketing Communications
Marketing and media relations are not so dissimilar. In fact, marketing is an essential piece in media relations. How did you put together a well-coordinated mix of promotional methods that reinforced your message to the media? Did you use content marketing and storytelling in your PR/MR blitz?
- Issue/Cause Advocacy Campaign
Passion moves people, creates excitement and draws attention. We’re especially interested in businesses, NPFs and NGOs that concentrate their philanthropic resources, their volunteers’ service time, on one object. If you’ve done unconventional, imaginative work for the public good, tell us. What was your strategy? How did you choose your tactics?
- Stunt/Special Event
Publicity stunts and special events build energy and get attention. But results only come if the stunt or event is unique and communicates your brand. Shock value must reinforce your organization’s values. The idea behind the stunt or events is all-important. Did your planners try to plant one big idea in the public’s head about your field or your work? Enlighten us, please!
- New Product/Service Launch
Countless products and services make a splash in the media pool every day. Everyone fights for media attention. How did you define your ideal customer, create a differentiating product feature, test and measure consumer utility, then successfully launch your product or service?
- Online Newsroom/Media Center
The online newsrooms and media centers will be unrecognizable in two or three years. No longer is an organizational newsroom a storage bin of dated information for traditional media outlets. Yes, facts about you are still important. But interactive forums, online conversations and stories from your newsroom on social media sites are even more important. Tell us how your newsroom reaches in every direction to the future.
Op-Ed pieces to attract media attention are an important piece of your PR arsenal. They must be argued aggressively, logically, and coherently while they deal fairly with your opponents. Show how you made every word count while you highlighted your brand, supporting it with eloquence and imagination. Reveal how it succeeded.
- PR Innovation
Did you hear, “. . .because we’ve always done it that way,” and know there was a better way? Did you act on your conviction to create a cool, unique campaign, motto, slogan, concept or expression? Did your idea bring results so amazing that you changed the way people or the media think about you or your product, service or cause? Show us.
- Press Event/Media Tour
Press releases, phone calls, easy access for reporters, amazing visual shots. You need it all for a successful press event or media tour. The inside story, please, on how you pulled it all together so that outstanding media coverage resulted.
- Press Kit
Does your press kit grab the casual reader’s attention? Make a lasting impression quickly? Create curiosity and interest? How did you make it easy for a journalist to use your press kit? What unconventional appeals, what clever doo-dads make your kit different and immediately appealing to the intelligent professional reporter?
- Press Release/Story Pitch
Who, what, when, where and why—in the form of a dramatic narrative with a beginning, a good story development section, a turning point and climactic resolution of a conflict or the overcoming of a serious obstacle. These are the essentials of any good story, any great press release. Give the reporters what they need, and they’ll cover your story.
- Reputation/Crisis Management
Reputation is everything. In the age of online news sharing, it only takes one post, tweet, or comment to shatter yours. What did you do to protect your reputation? What plans were in place for that one slip that causes everything to crumble? Did destruction threaten? How did you right the ship? How did you handle communications once a crisis hit and in the months/years after to restore your reputation?
- Response to Breaking News
You planned for everything. So you thought. News broke. How did you jump to action in response? How did you get in on the action and bring positive attention to you company?
- Trade Media Relations
How did you achieve your position as your industry’s spokesperson? Is there a magic recipe for getting recognized within your industry? What industry best practices have you pioneered? How did you succeed in earning distinction in your industry?
- Use of a Celebrity or Personality
Celebrities create belief and trust. Their words and acts persuade not only customers but media as well. Have you matched the perfect celeb to the exact right product, brand or service? How did you do this? How does your product or service reinforce the credibility of your celeb, and vice versa? How did you turn that match into results?
- Use of Social Media
Social media users and followers aren’t just consumers. Often they also are members of the media. We’ll be looking for writers and thinkers who have found imaginative ways to connect their organizations with persons of widely diverging views and purposes.
- Use of the Internet or Digital Tools
The media surf the Net looking for information to bolster stories or for story ideas. How do you inventively share information about your organization? How do you use Web conversations, guest blogs, curated content, comments, special features, Q&A, podcasts, and other channels to spread your organization’s narrative? Did you meet the information needs of important influencers on the Web? With what results?
- Use of Video
Video is the perfect medium for a pitch. Got an astonishing new purpose for this medium? Have your videographers mastered this new art? Do they let images tell the bulk of their stories? Do they keep it short and simple? Know their audiences? Get to the point? Show us, and tell us the story behind the screen.
Your website is the face of your organization. How arresting are your headlines and blurbs? How easy is it for journalists to find information about your org and your industry on your website? How powerful is your website search engine? How do you use it to break stories? What are you doing to make your website the go-to source of information for media?
- Grand Prize: Media Relations Campaign of the Year
You pulled it all together. You pitched it. You succeeded. Share with us everything you did to reach the stars. Winners will be picked in each of these categories:
- Over $100,000
- Under $100,000
- Under $50,000
- Under $25,000
- Under $10,000
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How To Enter
Entering is now easier than ever using our online awards portal!
Log into the system with your email address and password OR start a new application to register as a new user.
On the entry form, be sure to include a thorough synopsis for the judges explaining the purpose and scope of your project. We ask that the synopsis be around 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will be looking for those items when picking the winning submissions.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program.
The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
If you have any questions about this program or issues submitting your entry, call Danielle Schultz at 312.960.4304 or email her at firstname.lastname@example.org.
To inquire about sponsorship opportunities for the awards, contact Staci Diamond at 312.960.4671 or email her at email@example.com.
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