The 2015 Media Relations Awards: Live and waiting for your successes!
Plans + Pitches + Placement = Media Coverage.
We want to know how you got the media’s attention and accomplished your goal. Come on, share your wisdom with us!
The 2015 Media Relations Awards are here to showcase your hard work and accomplishments. Don’t be shy. Let us brag about your triumphs to the entire globe.
Nearly 20 categories, including Best Cause Advocacy Campaign, New Product/Service Launch, Press Event/Media Tour, Use of Social Media and more give you a multitude of opportunities to share your successes. If you had extraordinary results, enter multiple categories!
Want to see what it took to win last year? Check out the 2014 Media Relations Special Edition.
See a full list of categories and eligibility requirements, and read how to enter below.
|Early Bird Deadline:
Wednesday, June 17, 2015
|Final, Extended Deadline:
Friday, July 17, 2015
|For late entries, contact Danielle Schultz
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2014 and July 1, 2015.
Early Bird Deadline : Wednesday, June 17, 2015
Final Deadline: Wednesday, July 1, 2015
Final Extended Deadline: Friday, July 17, 2015
The entry fee for this program is $295 per entry ($395 for Grand Prize categories). Entries submitted before the early bird deadline will receive a $50 discount.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2015 or 2016.
- The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
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|Winners will be awarded in the following categories:
- Brand Messaging or Positioning
Tell us how you established and distinguished your brand. How did you increase the media response to your messages? How did a strong brand campaign create new advances in your media outreach? We want to see your plan, execution and results!
- Executive Visibility
Who are you putting out there? How do you use high-level executives to personify and amplify your message? What do you do to prep them for media interviews? We’re looking for campaigns that don’t merely “humanize” executives. We want to see campaigns that bring to life unforgettable real personalities—and at the same time tie them to organizational goals.
- Global Media Relations
When you put your message in your media, how does it cross geographical boundaries? How do you make your message relevant where you live and interesting (and useful) to those across oceans? What was your story? Where did it travel?
- Governmental / Public Affairs Media Relations
Does your organization treat the media as its friend? How did you gain that trust? How did you correct a rooted public misconception about your group or its policy? What do you do to get coverage that influences public policy, legislation or regulations?
- Innovation in Media Relations
Did you hear, “. . .because we’ve always done it that way,” and know there was a better way? How did you act on your conviction to create a cool, unique campaign, motto, slogan, concept or expression? What results did your idea bring that changed the way people or the media think about you or your product, service or cause? Show us.
- Integrated Marketing Communications
How did you put together a well-coordinated mix of promotions that reinforced your message to the media? Did you use content marketing and storytelling in your media relations blitz? What were the results?
- Issue/Cause Advocacy Campaign
If you’ve done unconventional, imaginative work for the public good, tell us. What was your strategy? How did you choose your tactics? Share your campaign and results!
- Media Relations Video
Have your videographers mastered the art of video? How do they make images tell the bulk of their stories? Do they keep it short and simple? Know their audiences? Get to the point? Use humor subtly and intelligently? Show us, and tell us the story behind the screen.
- New Product/Service Launch
Tell us how your PR department or client blew away the media with the launch of a new product or service. Describe the tactics and strategy and brag about how sweet the outcome proved to be.
- Media/Investor Relations Site
Let us see what you’ve done to make your media newsroom or investor relations site the place to go for information. Make us see how you simplified and freshened up the design, navigation, and the content of your site. Show us the before and after, and make your case with statistics on visitors, average time spent on site, etc.
How did your opinion piece attract media attention for your client or organization? Did it give you believability as a so-called “industry thought leader”? Let us read your best piece and tell us how and why it succeeded.
- Press Event/Media Tour
Press releases, phone calls, easy access for reporters, amazing visual shots. You need it all for a successful press event or media tour. The inside story, please, on how you pulled it all together so that outstanding media coverage resulted.
We want three things: Imagination, great writing, and outstanding visuals. Did you write an email pitch with a perfect subject line, followed up by a narrative story hook so dramatic and brief that journalists, bloggers, and influencers fell over themselves trying to find out more? Did your online press release set a record for click-throughs and average time on your website? Did your multi-media press release get shared hundreds of times on Twitter, Facebook, and LinkedIn? Brag about it to us!
- Response to Breaking News
You planned for everything. So you thought. News broke. How did you jump to action in response? How did you get in the conversation and bring positive attention to your company?
- Stunt/Special Event
How did your publicity stunt or special event directly or indirectly generate interest from the media for your client, or highlight your message. What ideas inspired its creation? What led to its success? How did you measure results?
- Trade Media Relations
How did you achieve your position as your industry’s spokesperson? Is there a magic recipe for getting recognized within your industry? What industry best practices have you pioneered? How did you succeed in earning distinction in your industry?
- Use of a Celebrity or Personality
How did you use celebrities to capture the media’s attention? How did the media respond? How does your product or service reinforce the credibility of your celebrity, and vice versa? How did you turn that match into results?
- Social Media Campaign
What we want: Evidence that you built a publicity campaign aimed at the media, reporters, influencers and bloggers on at least two social media channels. Show us that your plan boosted the publicity effect of each online outlet. Explain why you chose your channels, what you hoped to do, what actually happened, lessons learned, and the effect on your organization internally. We’re interested in hearing the whole story!
How arresting are your headlines and blurbs for your organization’s stories? How easy is it for journalists to find information about your organization and your industry on your website? How powerful is your website search engine? How do you use it to break stories? What are you doing to make your website the go-to source of information for media?
- Grand Prize: Media Relations Campaign of the Year
You pulled it all together. You pitched it. You succeeded. Share with us everything you did to reach the stars. Winners will be picked in each of these categories:
- Over $100,000
- Under $100,000
- Under $50,000
- Under $10,000
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How To Enter
Log into the system with your email address and password OR start a new application to register as a new user.
On the entry form, be sure to select a category and include a thorough synopsis for the judges explaining the purpose and scope of your project.
We ask that the synopsis be around 1,000 words (max: 1,300 words) and include statements under the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation:success, results or ROI
Supporting documents that can't be uploaded should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one category? May the same material be entered in multiple categories?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 8 to 10 weeks after the close of the program.
The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
If you have any questions about this program or issues submitting your entry, call Danielle Schultz at 312.960.4304 or email her at firstname.lastname@example.org.
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