PR Daily's Media Relations Awards 2012 are now closed. Please check the Awards tab at the top for a list of finalists.
You’re creative. Savvy. You gently led the media to your story while letting them think they came up with the idea.
Prove your worth. Compete for PR Daily’s Media Relations Awards 2012 from Ragan Communications, and see if you have what it takes to win the industry’s most coveted honors.
Winners not only bolster their résumés, you’ll gain mentions you can boast about to your executives. That’s because we publicize the winners in the industry’s number one publication: PR Daily.
But remember, winners will be those who provide metrics, results, or other evidence of success.
Enter today on behalf of yourself, your in-house team, your agency, or your client.
Who Should Enter?
- PR agencies and firms
- Corporate or nonprofit PR pros
- Investor relations agencies or in-house IR staff
- Media relations or publicity agencies or individuals
- Association PR departments
- Sole practitioners or freelance consultants
- Nongovernmental organizations
- Health care PR departments, agencies or individuals
- Government or military PR, public affairs, or media relations officers
Agencies and vendors can also enter on behalf of clients.
Eligibility Requirements
Work in public relations done between January 1, 2011 and October 19, 2012. So you started your project before January 1, 2011? Submit it anyway if you worked on it during that timeframe. If you aren't sure your efforts qualify, call Lauren Yanow, and she'll set you straight. Reach her at 312.960.4167 or email her at laureny@ragan.com.
Categories
We want to see your work! Enter your own work or that of your whole PR team. Boast about your successes. You can also submit on behalf of a client. Enter in as many categories as you like. Think your campaign was truly special? Enter it for the Grand Prize Media Relations Campaign of the Year. If you win, you'll get 5 free registrations to any of our two dozen major conferences in 2013.
| Winners will be awarded in the following categories: |
- Best Branding or Positioning
While your competition was flailing, you used smart branding to increase market share. While they put out brushfires, you positioned your organization strategically. Tell us what you achieved—and how you pulled it off.
- Best Crisis Communications
It’s what every organization dreads: a crisis that threatens to damage your reputation. Tell us how you beat it back—and perhaps even came out ahead. Evidence and examples, please.
- Best Event or Stunt
A good event or stunt can grab the press’s attention like nothing else. Tell us what you did, and what it accomplished.
- Best Integration of PR in a Business Campaign
Describe your business campaign, and, if there was an investor relations aspect, how that played a part. How did it make a difference?
- Best Issue/Cause Advocacy Campaign
Tell us how you took a cause and creatively promoted it, bringing greater public attention and media coverage. If this is a long-term cause for your organization, show us why your results improved this year.
- Best Online Newsroom
You’re making your own coverage with an online newsroom—and boosting your mainstream media mentions because of it. Tell us how you created the team that ran the go-to site, whether it was in health, technology or something else.
- Best PR Campaign
Outsiders think it’s easy. Throw around some money, and you’ll generate publicity, they think. But you know a PR campaign is difficult. Whether yours was a big-bucks effort, or a low-budget triumph, tell us about your campaign and its results. The categories:
- $100,000+
- $50,000-$99,999
- $25,000-$49,999
- Under $24,999
- Best PR Innovation
Tell us how you did things in a new and creative way that others will be copying from now on.
- Best Product Launch
It’s hard to get the media to notice a new product when so many are pumped out every day. You did it. Tell us how.
- Best Response to Breaking News
It can be nerve-wracking to respond in real time. You proved that you knew how to surf the breaking news and get your thought leaders quoted at a moment when the media was hungry for sources.
- Best Use of a Celebrity or Personality
How did you use a celebrity to promote your brand or cause? Did that boost media coverage? Or did the celebrity’s fan base bring in new customers or help them understand your position?
- Best Use of the Internet or Digital Tools
Tell us how you creatively used the Internet or other digital tools to enhance your message or bolster your communications. How was it different from what everyone else is doing? What were the results?
- Best Use of Social Media
Everybody’s using social media these days. Tell us why you rise above the pack.
- Best Use of Video
You know YouTube isn’t just a repository for video. It’s one of the biggest search engines out there. Show us how you used video to enhance your communications and extend your reach.
- Best Website
You built a website with a Zen-like beauty and easy navigation that has shown results. Explain what you did. How do you measure its success?
- Grand Prize Media Relations Campaign of the Year
You were the best of the best. Tell us why your campaign was grand prize-worthy. As always, provide results.
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What You'll Get If You Win:
Every winner will receive a free registration to any of our major conferences in 2013. You choose.
We'll be hosting two dozen major events for you to choose from in 2013. Win any category, and you're there!
Enter in our Grand Prize Media Relations Campaign of the year and you can win big. The grand prize will receive 5 FREE registrations for your agency or company for any of our events in 2013. You can hand them out to your clients or to colleagues on your PR Team.
You'll also get a trophy to brag about on your website, mention to your bosses, or show off in your office to impress and intimidate anyone who questions your great ideas.
How To Enter
Enter online or you can mail your entry.
Here's what we want with your synopsis:
- The name of your company or organization
- Two lines of text for your trophy should you win
- Whom to contact about your entry
- The category you're entering
- The chief staff members responsible for the work
- Costs (if possible). If you can send us the budget for your submission, we'll keep it confidential. This is not required!
- A copy of the project or the completed work
- A copy of all supporting materials (not required)
Your synopsis should be written using the following sub-headings:
- Your goals
- Strategy and tactics
- Execution
- Evaluation: Success, results, or ROI
If you mail your entry:
- One copy of the complete entry form (found in downloadable brochure)
- Entry fee (check made out to Ragan Communications)
- A copy of your synopsis
- A copy of all supporting materials (not required)
Send your mailed entries to:
Lauren Yanow, Ragan Communications, 316 N. Michigan Ave, Suite 400, Chicago, IL 60601 • laureny@ragan.com • 312.960.4167
To download the PR Daily's Media Relations Awards brochure and entry form click here.
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Deadlines/Entry Fees
Deadline: October 5, 2012
Final Deadline (late fees apply): October 19, 2012
Finalists announced: Mid-December
Entry Fees
The entry fee for the first category you submit for your campaign in is $250. If you think your entry could win multiple categories, we'll give you a discount for additional submissions. We'll only charge you $125 every time you submit the same entry in another category. The late entry fee for all entries is $125 per entry. So, if you submit later, your entry fee will be $375 for the first entry and $250 for each additional entry.
FAQs
How are the entries judged?
Our judges are recognized experts in public relations and have appeared as speakers at our events. They also include the editorial staff of Ragan.com, PR Daily, HR Communicator, and Health Care Communications News.
Who is eligible to win an award?
Anyone who works in public relations in a PR or ad agency, corporation, nonprofit, or government agency is eligible to submit work on behalf of himself or herself or a client.
When will the winners be announced?
The finalists will be announced in mid-December. More information about the winners announcement will be provided after the finalists are announced in early December.
How do I increase my chances of winning an award?
In your synopsis, be sure to include the results of your work. Also, be sure to use the synopsis to cover strategy, objectives, tactics, and implementation.
When will I be notified about the status of my entry?
Finalists will be announced in mid-December.
May an organization or nominator enter more than one person?
Yes.
Will you return my entry materials?
No.
W-9 Form / Tax ID Number Request
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Questions:
If you have any issues regarding the details of the information requested, such as the wording of a question on a form, or to request an extension, please call Lauren Yanow at 312.960.4167 (9am-5pm CST during the U.S. business week) or email her at laureny@ragan.com.
Sponsorship Opportunities:
To sponsor the Media Relations Awards, please contact Staci Diamond at 312.960.4671 or email her at stacid@ragan.com.
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