The 2013 Media Relation Awards are now closed.
Finalist will be announced in late-October or early-November.
If you have questions about this program, contact Tyler Landry, Award Programs Manager, at 312-960-4303 or firstname.lastname@example.org.
Ragan Communications and PR Daily are very proud to announce the 2013 Media Relations Awards, spotlighting the very best work of media and public relations professionals around the globe.
Our 2012 Media Relations Awards were a great success and produced a long list of winners that really wowed our judge. Campaigns came in of all shapes and sizes. See their work here.
This year’s program has been expanded to give you even more opportunities to show off your skills and gain world-wide recognition for yourself, your company, your agency, or your client.
With 30 categories for you to enter, you’re sure to find at least one that will fit your work from the previous year!
All entries will be scored based on campaign strategy, creativity, innovation, and results by the writers, editors, and staff of Ragan and PR Daily.
We can’t wait to see your entry!
Find out more about this year’s program below.
These awards are open to in-house, agency, or independent communication practitioners in the corporate, private, nonprofit and government sectors. Enter your work, the work of your PR team or submit entries on behalf of your client. Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2012, and August 23, 2013. If you aren't sure your project qualifies, contact Tyler Landry at email@example.com or 312-960-4303
|Winners will be awarded in the following categories:
- Brand Journalism/Content Marketing
Content marketing and brand journalism speak directly to your audience in your own voice. Show us how you used news and information to boost brand reputation. These devices can range from online newsletters to video channels or print publications. Please include a link and multiple screenshots for appropriate materials.
- Brand Messaging or Positioning
Proper placement of stories in the media makes a big difference to your organization’s bottom line. It builds brand awareness and disassociates you from less than positive situations. Tell us how and where you orchestrated buzz about your organization strategically to increase market share.
- Executive Visibility
Who is the face (and voice) of your organization? Mascots and logos are great, but they can’t give interviews. Show us how you got your executive into the media spotlight to speak for your organization.
- Global Media Relations
Our world is more connected than ever. The scope of PR and media relation campaigns grows larger ever year. Did you work across geographic and national boundaries to get your message to the media? Did you make adjustments for different audiences? Tell us how you made the world your company’s oyster.
- Governmental / Public Affairs Media Relations
The public sphere especially needs the help of PR professionals. We want to hear about your most successful campaign to influence public policy or affect legislation, regulations, political activities or candidacies for your company, nonprofit or government agency.
- Integration of PR/MR in a Business Campaign
Describe your business campaign, and, if there was an investor relations aspect, how that played a part. How did it make a difference?
- Issue/Cause Advocacy Campaign
We all have a cause we’re passionate about. Tell us how your organization took on a cause and creatively promoted it, bringing it greater public attention and media coverage.
- Media Relations Stunt
A good event or stunt can grab the press's attention like nothing else. Tell us what you did, how you publicized it and what it accomplished.
- New Product/Service Launch
It’s hard to get the media to notice a new product or service when so many are pumped out every day. Tell us how you successfully built up the hype for yours.
- Online Newsroom
You’re making your own coverage with an online newsroom—and boosting your mainstream media mentions because of it. Tell us how you staffed the team that created and ran the go-to site. Have you made your site a go-to-first resource for mainstream media reporters? Tell us how you did that.
Opinion pieces have been in the PR toolbox for as long as anyone can remember. They establish credibility for your clients or company, and they are powerful weapons in your branding arsenal. Pick your best pieces and send them to us. We will choose the best print and best electronic op-ed.
- PR Innovation
Are you trendsetter? Tell us how you did things in a new and creative way that others will be copying from now on.
- Press Event/Media Tour
Can you picture it? A pool of reporters, cameras in rows, microphones ready, a list of all the important journalists, and you, the coordinator, handling it all perfectly. Tell us about the media day, press conference, or media tour that was meant to get all eyes and ears on your organization.
- Press Kit
Journalists are delighted when they have all the information they need or want in one place. Fact sheets, summaries, biographies, graphics, video, advertising material, and more can add real weight to your press release and increase your chances of getting covered.
- Press Release
It’s a fundamental part of our industry. A good press release isn’t scraped together; it is crafted. Have you written one that you're particularly proud of? We'd like to see it. Our judges will look at everything: subject lines, headlines and body copy.
- Reputation/Crisis Management
It’s what every organization dreads: a crisis that threatens to damage your reputation. Tell us how you beat it back—and perhaps even came out ahead. Set the scene, lay out your strategy, and tell us how well it worked. Because, obviously, it worked.
- Response to Breaking News
It can be nerve-wracking to respond in real time. You proved that you knew how to surf the breaking news and get your thought leaders quoted at a moment when the media was hungry for sources.
- Trade Media Relations
Getting your organization recognized within your industry can yield surprisingly valuable results. Whether it was an industry blog, newsletter, magazine, podcast, video, or other kind of media, tell us how you got your message out to your peers.
- Use of a Celebrity or Personality
Celebrities big and small can be great partners for your organization. Did you tap into their audience base to promote your brand or cause? Did that boost media coverage? Did the celebrity’s fan base bring in new customers or help them understand your position?
- Use of Social Media
Social media does not guarantee great public and media relations. But a timely tweet, viral video, Pinterest pin, or Facebook fan can change minds and unleash action on a huge scale. Everyone uses social media these days. Tell us why you rise above the pack.
- Use of the Internet or Digital Tools
Tell us how you creatively used the Internet or other digital tools to enhance your message or bolster your communications. How was it different from what everyone else is doing? What were the results?
- Use of Video
Video is the perfect medium for a pitch—it is visually stimulating, short, and, if done with flair, really captures attention and sets you apart from your competitors. Wow us with your video. How did it gain attention for your organization?
You built a website with a Zen-like beauty and easy navigation. Better content plus superior esthetics led to a handsome return on investment. Explain what you did. How do you measure its success?
Media Relations Campaign
Outsiders think it’s easy. Throw money around, and you’ll generate publicity, they think. But you know a good media relations campaign is difficult. Whether yours cost big-bucks, or was a low- or no-budget triumph, tell us about your campaign.(When entering, please include the approximate budge for the campaign. This information will be kept confidential.)
Winners will be picked in five budget categories:
- Over $100,000
- Under $100,000
- Under $50,000
- Under $25,000
- Under $10,000
Grand Prize: Media Relations Campaign of the Year
Tell us why your campaign was grand prize-worthy. Submit your most successful campaign. Our judges will look at everything from your mission and goals to your strategy and tactics—and, of course, results, results, results!
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Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2013 or 2014
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
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How to Enter
Prepare a thorough synopsis for the judges explaining the purpose and scope of your project. Don't forget to show examples of your work! We ask that the synopsis not exceed 1,000 words.
We strongly recommend that your synopsis include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
You may also want to include:
- The staff members responsible for the work.
- Costs or budget information especially for the Media Relations Campaign and Grand Prize categories. (Be sure to mark any information that should be kept confidential after judging.)
- Additional information that may help the judges understand your organization or work.
Entering only takes a few clicks using our easy, online awards portal.
- Click here.
- Complete the required fields.
- Attach your supporting materials.
- Click submit.
If you have supporting materials that you can't attach electronically, mail them to Tyler Landry at the address below.
Entering by Mail/Courier:
If you prefer to mail your entry, please include:
- The completed entry form. Download the entry form here.
- The synopsis of your project (with sub-headings mentioned above).
- All supporting materials in either physical or electronic format.
- Entry fee (checks made out to Ragan Communications).
Send your entry to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Early Bird Deadline: Friday, August 9, 2013
Deadline: Friday, August 23, 2013Final Deadline: Friday, August 30, 2013
The entry fee for this program is $250 per entry. Entries submitted before August 10 will receive a $50 discount per entry.
W-9 Form / Tax ID Number Request
A $100 late fee has been added to the entry price.
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May an organization enter more than one entry or work in more than one category?
Do you accept entries from companies outside the United States?
Absolutely. Many of them have won! We just require that all entries are submitted in English.
How do I increase my chances of winning an award?
Each entry will be given equal consideration by our judges, so make sure your synopsis is a thorough as possible. In your synopsis, be sure to include the results of your work. Also, be sure to use the synopsis to cover strategy, objectives, tactics and implementation.
Is there a limit to how long the synopsis can be?
Yes. Please try to limit your synopsis to 1,000 words.
Do you return entry materials?
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If you have any questions about program or issues submitting your entry please call Tyler Landry at 312.960.4303 (9 a.m. to 5 p.m. CST during the U.S. business week) or email him at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Staci Diamond at 312.960.4671 or email her at email@example.com.
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