Runners may find themselves asking a new question out on the trails this summer: Are those Wendy’s shoes?
Texas state Sen. Wendy Davis (D-Fort Worth) has given shoe company Mizuno an unexpected boost.
Davis, you may recall, filibustered a polarizing anti-abortion bill for almost 13 hours Tuesday
. She wore a pair of $115 Mizuno Wave Riders
during the epic session.
Since then, the shoe has risen to No. 2 on Amazon.com’s list of women’s athletic shoes. Comments on the Amazon Wave Rider page
range from sarcastic (“Marathon shoe for marathon filibustering”) to politically charged (“Fits perfectly up a Republican’s rear end”).
Mizuno hasn’t released sales data, but it did say the Wave Rider page has recently become its website’s most popular page. And a company spokesperson released the following statement:
"We are proud of the running shoes we develop for our customers and know the Wave Rider's design is able to provide the comfort and cushioning needed for any endurance event, whether it's a 5K, a marathon or 10+ hour filibuster. We do appreciate Ms. Davis' choice in athletic footwear. However, we do not maintain a corporate position related to the topic in discussion."
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What do you think? Should Mizuno do more to seize the moment, or is it right to stay neutral?