A, B, C, D, E, F, G, H, I, J, K, ELEMENO, P, Q, R, S, T, U, V, W, X, Y and Z.

I’m just going to come out and say it—sometimes, the alphabet is hard. I mean, what’s up with that tricky middle jumble of letters?

And “Y and Z”—are they like a conjoined-twin thing? And why don’t we call it a double-V?

Alas, some businesses practically stake their entire marketing strategy on our often-trying linguistic code of characters and symbols.

Businesses like Encyclopedia Britannica.

Hopefully that won’t confuse the company’s newest marketing coordinator, who, aside from knowing his or her basic alphabet, must prove capable of developing and implementing a variety of e-commerce, subscription, and partner initiatives while building upon its already existing consumer content.

To learn more, don’t worry about searching through that “ELEMENO” volume for the excerpt on “marketing.” Instead, merely click here.

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