Hiring for content marketing is a hot topic, but it's one that’s left some of the most experienced marketers baffled on whom and how to hire.
Content teams are still a new concept to many marketing departments, and there hasn’t been literature on hiring for increasingly critical roles. Until now.
A new survey on content marketing hiring gets straight to the matter. In a survey completed by more than 500 global marketers in 2014, researchers asked:
• Who they hire
• What qualities they look for in applicants
• How much they pay their staff
• Which marketing roles content marketers are responsible for
• How much content marketing teams are expected to grow in the next year
The full results are in the eBook, "Recruit the Dream Team: The Content Marketing Hiring Handbook
To highlight some of the most telling findingsG, check out the infographic below.
Jean Spencer is a writer for content marketing software platform Kapost, where she focuses on digital and content marketing, the state of the journalism industry, as well as pushing and redefining the limits of what content marketing can be. A version of this story originally appeared on the company's blog, The Content Marketeer.