If you don’t pay attention for long enough, you’ll start to find that your email inbox is littered with marketing emails.
Once these reach a tipping point and the user becomes properly enraged and goes on an “unsubscribe” crusade, the marketer loses.
But e-commerce sites feel like they have to do it. Email marketing is cheap and easy and (when done properly) works.
So, how do you avoid the unsubscribe crusade? This infographic from email management firm Email Delivered provides five great tips for making sure your email is opened: