What pops in your mind when you read the phrase “corporate website”? Boring? Clunky? Poorly designed?
Hearst Corp. is on a mission to change that.
The media giant’s new website is described by Mashable
as “a highly functional exercise in native self-promotion.”
Before you flee and go visit the new Hearst.com
, here are a few of the new bells and whistles you can expect:
It’s fully responsive, optimized for virtually any device that accesses it. It’s designed to reflect the company’s many and varied ventures. Hearst is no longer just a magazine company. Its profits have shifted from magazines, TV and newspapers to entertainment/syndication, business media and TV.
You’ll notice content from the many outlets it has a stake in, including ESPN, Buzzfeed and A & E, in content modules throughout the page and a ticker along the side.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
Hearst tapped Code and Theory to build the site. Check it out and let us know what you think.