Well, consider my bubble burst.

After nearly 60 years of wrapping Bazooka gum in tiny comic strips, manufacturer Topps is reportedly redesigning its packaging of the iconic brand.

While I’m sure Bazooka Joe appreciates the break, I’m not sure how I, as a consumer, feel about the change. Then again, I suppose I've probably outgrown the company's ideal demographic. I also suppose the company’s marketing team knows a thing or two more about selling bubble gum and baseball cards that I don't. 

That very team, in fact, is expanding. Topps is hiring a trade marketing manager to oversee the day-to-day planning, development, and communication of its sales and promotional initiatives, primarily as they relate to the company’s current and prospective roster of hobby stores.

Chew over more of the details here.

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