This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.

The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.

Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…

Read this, because the free secret you’ll find here instantly delivers value.

The CEO’s assertion that only ‘cool kids’ should wear Abercrombie and Fitch togs, as well as reports that A&F burned damaged items rather than clothe the needy, spurred Greg Karber to make a point—and a video.

After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.

You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind. Namaste .

The brand took a blockbuster meme that just happened to involve cereal and the hot actor and made it into a viral marketing campaign.

Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.

Tailor your content directly to your customers with the help of this June 24-26 conference.

Find out who knocked tech titan Google from the No. 1 spot as the most desired company to work for among Gen Y.

The carmaker paid homage to the iconic film with an extended commercial, as well as an unbranded mini-peek that threw its campaign into overdrive.

The acclaimed 1920s novel, with a new film version opening, offers dos and don’ts for industry pros.

The cookie brand has scored again with a timely tweet, this time drawing on an iconic image from 'The Great Gastby.'