With football season right around the corner and fantasy football on the minds of many pigskin enthusiasts, it’s a great time to take a look at what PR professionals can learn from the virtual gridiron, so they can end up on the winning team.
Here are a few tidbits one can learn from managing an online team that could easily apply to public relations.
1. Know your stats.
Week after week, fantasy football managers are faced with decisions about who to slot as a starting quarterback or which running back to put up against an opposition’s defense. The best way to assemble a dream team each week is to look at the stats. Do the research.
This is no different in the PR world. You must do your research and find the perfect fit, whether you're deciding which publication to offer an exclusive story or identifying which reporter would give your pitch a second look.
2. Remember that you could lose on "any given Sunday."
Football is a game of inches and upsets. No matter how prepared you are for a launch or a release to cross the wire, something can go awry. The worst thing to do in that situation is panic. One loss or one misstep will not eliminate you from the game. You just need to refocus your efforts and learn from what went wrong.
3. Stay up-to-the-minute.
Injuries and roster changes happen far too often in football, and either of those things could land one of your starters on the bench. If you aren’t up to speed on the latest injury reports, you could end up starting a sidelined player, putting you at a huge disadvantage before the kickoff. With PR, if you’re not current with industry news, you could miss an opportunity to get included in a clutch story. So remember to keep your head in the game.
Fantasy football has reached audiences far and wide because it enables people to feel like they’re a part of the NFL experience rather than just a fan or bystander. Creating a PR campaign that invites participation from the public is often much more successful. People like feeling involved and as though they’re taking an active role in something bigger than themselves. Using PR in an interactive way enables an organization to communicate directly and engage with its core audience.
leads to wins.
You wouldn’t think something as competitive as fantasy football would require collaboration, but it’s an essential element of being successful in your league. You’ll never draft the perfect team, but recognizing where your team’s strengths and weaknesses are, collaborating with others in your league, and making the necessary trades helps set you apart. Collaboration is the key to success in the workplace, too. Everyone possesses different skill sets. Recognizing how each teammate’s skills can contribute to your cause will help you cross the goal line.
Alexa Manocchio is an account executive at Inkhouse PR. A version of this article originally appeared on the Inkhouse blog.