The end of summer is almost here. Before you know it, PR pros who took a little breather during the summer months will be back to full throttle. Now is a good time to look for resources to make easing back into the daily grind of tasks such as sending pitches go a bit more smoothly.
Here are five great online resources to help you score with your pitch.
1. The Bad Pitch Blog
Writers are being asked to write more and more on a daily basis, but that doesn't mean they cover anywhere near all the pitches they receive. About 44 percent of journalists get pitched a minimum of 20 times per day. Some more than 100 pitches a day. You have to stand out, and not in the way that's featured on The Bad Pitch Blog. It’s exactly what it sounds like: A collection pitches that are so tone-deaf and poorly written that people just had to share them. Visit the site and take notes on what not to do.
2. The "Rock the Pitch" series
Reporters are outnumbered by public relations professionals almost five to one, so crafting a pitch that grabs attention is as important as ever. PR consultant Carrie Morgan's "Rock the Pitch" series of blog posts is a great resource, with examples of pitches that didn't work and why, how to pitch small and large media outlets, and examples of real journalist feedback. Morgan goes through each pitch, step by step. The series is a must-share for PR pros.
3. Prezly's email pitching course
Press releases with multimedia content get shared almost 10 times as much as pitches that are only text. Learn about using visuals in your pitches in this comprehensive, five-part email course on pitching from Prezly. The crash course also highlights how include social media elements in your press releases, how to use a customer relationship management tool to improve your pitches, and how to automate tedious PR tasks.
4. Frac.tl's publisher survey
Only 11 percent of journalists often write a stories based on content sent through a pitch. That statistic comes from a survey of 500 publishers about what they want to see in a pitch and what they don't. The survey is available in a comprehensive Slideshare presentation. Read and learn.
5. The Inbound.org community
Inbound marketing and content marketing are red-hot topics. Many entrepreneurs, marketers and PR people spend a lot of time trying to get better at creating leads. The Inbound.org community is the place to learn about new tools and tactics that get results. There’s a lot of tactical advice on pitching within the massive community, which is sort of like a Reddit for marketers.
Those five resources could keep you busy for the rest of the summer, but do you have any to add? Please speak up in the comments.
Lauren Gray is a Project Manager with the Visual Brand in Connecticut and is also th PRSA New Professionals Section blog co-chair. Find her on Twitter and LinkedIn.