Results for Articles:
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here's the scoop.
8/24/2016 1:48:55 PM
The athletes involved have stayed largely silent following statements that dispute their earlier story. Criticism over the swimmers’ actions is rising.
8/22/2016 1:46:53 PM
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
8/19/2016 1:49:15 PM
The team's president said the song choice 'showed a lack of judgement and sensitivity to an important subject.' The organization fired the DJ involved.
8/18/2016 1:48:52 PM
Physicians, lawmakers and the public posted heated comments on news websites and Twitter. Many accused the government of pandering to pharma and influential lobbyists.
8/17/2016 1:49:31 PM
Twitter users snarled at lengthy lines and airport chaos after the airline lost power on Monday. Here’s how reps responded—and what social media had to say.
8/11/2016 1:49:08 PM
The preseason event came to a halt after paint on the field brought concerns about players’ safety. Many criticized the way communications were handled.
8/9/2016 1:52:54 PM
Doctors are warning athletes to take extreme precautions when competing in water sports. #TheRoadtoRio is paved with two sets of ambiguous pictures of what’s happening in Brazil.
8/5/2016 1:52:29 PM
The Saatchi & Saatchi chairman recently told Business Insider that women in the ad industry don’t struggle with diversity as other sectors do. He has been put on leave of absence.
8/2/2016 1:52:22 PM
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
8/2/2016 1:49:49 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
7/21/2016 1:49:24 PM
It's time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.
7/19/2016 1:51:24 PM
The app has become a viral sensation, but after users started playing the game in somber places, some organizations weren’t amused.
7/15/2016 1:49:15 PM