Results for Articles:
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
2/9/2016 2:59:41 PM
A Buzzfeed article caused a Twitter uproar over the weekend after it leaked information of a proposed change to the way tweets show up in users' timelines.
2/9/2016 2:56:54 PM
The Intercept retracts or corrects unverifiable stories on a racist shooter, Donald Trump and others. Is there a lesson in its mea culpa for other organizations in crises?
2/5/2016 2:47:12 PM
After cost cuts, the struggling company says it will focus on attracting new users by focusing on mobile growth, native advertising and social media. Will it be enough?
2/4/2016 2:48:57 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.
2/1/2016 2:54:58 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
Internet users lashed out after the search giant called the words ‘negative physical attributes’ in a recent policy notice sent to an AdWords user. Google blamed the situation on a poorly-worded notice and updated its policy.
1/21/2016 2:48:03 PM
The publisher said the story ‘may give [children] a false impression of the reality of the lives of slaves’ and is issuing refunds for those that purchased the account.
1/21/2016 2:47:30 PM
Automated systems do help you know what people say about your brand online, but they can’t do everything.
1/4/2016 2:52:42 PM
The soda maker had to end its promotion that turned words into art after Gawker choked it with quotes from Adolf Hitler's 'Mein Kampf.'
12/31/2015 2:57:24 PM
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here's how the firm handled the scrutiny.
12/28/2015 2:56:56 PM
The pageant contestant apologized for her remarks and has since deleted her Twitter account.
12/22/2015 2:55:13 PM
The comedian, who was hosting, announced the wrong pageant winner last night, and the awkward encounter was posted across social media. Some say it was a PR stunt.
12/22/2015 2:53:37 PM