Results for Articles:
As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.
8/26/2016 1:59:54 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM
If your writing assignment has stalled and you find yourself staring at a blank piece of paper or screen, try these tasks on for size.
8/24/2016 1:52:51 PM
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
8/24/2016 1:49:36 PM
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
8/23/2016 1:52:27 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
The Olympic Games in Rio can inspire many writing pros to flex their muscles. See if these authors’ feats of athleticism can motivate you to move.
8/19/2016 1:52:52 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
8/18/2016 1:52:04 PM
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
8/17/2016 1:51:27 PM
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
8/16/2016 1:52:10 PM
Communicators, cut the self-deception. You're simply conjuring alibis—stale ones, at that—for imaginary infractions. Stop the charade, and tap your own well of brilliance.
8/15/2016 1:51:22 PM
From independent blogs to big-time brands’ social media channels, content is everywhere. To prevent your organization from being left behind, consider these ideas and begin your strategy.
8/12/2016 1:49:51 PM