Results for Articles:
It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.
3/12/2014 1:51:14 PM
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/11/2014 1:49:56 PM
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
3/10/2014 1:51:08 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
If you craft a personalized video response to answer a customer’s question—particularly if it’s a fairly common question—that video will almost certainly get shared.
3/4/2014 2:51:43 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM
If you’re looking for a way to see how well-optimized for search engines your website is, these free tools could be just the thing you need.
2/28/2014 2:49:37 PM
Something as simple as a share or a comment can help get your client’s message in front of more people.
2/28/2014 2:45:32 PM
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
2/27/2014 2:45:20 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
2/25/2014 2:51:57 PM
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
2/24/2014 2:52:48 PM