Results for Articles:
People can ignore banner ads and skip videos, but stories are are always compelling.
3/27/2015 1:59:11 PM
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
3/27/2015 1:51:22 PM
PR pros make their clients look good on social media every day, but what about themselves? Here are some tips for making your profiles shine.
3/26/2015 1:52:21 PM
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
3/26/2015 1:51:07 PM
Often, using technical terms, jargon and just plain big words muddles your message.
3/25/2015 1:52:29 PM
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
3/25/2015 1:51:55 PM
Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.
3/24/2015 1:52:01 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
Twitter users can routinely find discussions on a variety of topics. Participating can bring PR and marketing pros many networking opportunities.
3/23/2015 1:48:40 PM
Including elements such as photos and videos in your releases can increase the chances a publication will pick up your story. Here's how to boost your chances.
3/20/2015 1:52:34 PM
If you don’t know the answer to these, you might want to rethink your marketing strategies before launching them.
3/20/2015 1:51:48 PM
Opportunities for marketing come in more forms than producing a podcast yourself. Being a guest or even just listening can be beneficial.
3/19/2015 1:52:04 PM
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
3/19/2015 1:51:04 PM
Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
3/18/2015 1:52:50 PM
Some comms pros say you don't necessarily have to love the product or service you're promoting, especially if you're a consultant.
3/18/2015 1:51:35 PM