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Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/17/2014 1:58:48 PM
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
4/17/2014 1:57:51 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
New Zealand's Hell Pizza is celebrating Easter with a new pizza topping: rabbit. To promote it, the restaurant has covered a billboard in rabbit pelts. Animal rights organizations are not pleased.
4/16/2014 1:52:14 PM
Avoid this dirty dozen at all costs.
4/16/2014 1:49:18 PM
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/16/2014 1:46:03 PM
Try these methods of content delivery on for size, because you can never have too many choices.
4/14/2014 1:47:28 PM
There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.
4/11/2014 1:52:25 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Recent studies show that engagement on Google+ brand posts is high, despite the social network’s reputation as a ‘ghost town.’
4/11/2014 1:45:30 PM
While each audience is different, you can use this infographic as a general guide.
4/10/2014 1:45:37 PM
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
4/8/2014 1:49:00 PM
Not all infographics are created equal. Here’s how to make yours stand out from the pack.
4/7/2014 1:49:15 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM