Results for Articles:
It's about more than simply putting together a few blog posts. Curate, repurpose and do audits to come up with the best mix.
7/2/2015 1:52:09 PM
Sometimes, even though it seems like you're being crystal clear that you're not interested, someone looking to sell a product or idea will just keep emailing.
7/1/2015 1:51:37 PM
These tips will help you navigate the rocky road of less-than-ideal business relationships.
7/1/2015 1:49:33 PM
New research from Social@Ogilvy and SurveyMonkey found that more social media users are engaging with brands, and they're demanding more, too.
6/30/2015 1:51:20 PM
For this PR pro, bigger is quite obviously better.
6/26/2015 1:52:19 PM
Traditional client meetings and RFPs rarely reveal which agency is truly best for the task at hand. Here are some ways to get a truer picture.
6/26/2015 1:51:27 PM
'Influencer' marketing isn't just about rounding up some popular bloggers and social media users to say your products are great. It's about finding connections.
6/25/2015 1:52:15 PM
The New York Times recently revealed that employees with the agency had altered several celebrity clients’ pages, in violation of the website’s terms of service.
6/25/2015 1:51:49 PM
Do terms such as 'headshot' and 'username' look wrong to you?
6/24/2015 1:52:43 PM
Storytelling is about making emotional connections with readers while speaking to them in a language they can understand. PR pros excel at that.
6/23/2015 1:49:03 PM
Complaints about agencies abound, but shouldn't it work both ways? Clients have some responsibility in the relationship, too.
6/19/2015 1:49:37 PM
PR pros who come from the world of journalism have the advantage of knowing reporters' schedules and preferences, but there's a lot of guessing involved, too.
6/18/2015 1:52:26 PM
Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.
6/18/2015 1:51:10 PM
If you've worked in the corporate communications world for very long, you've definitely seen, or perhaps committed, these transgressions.
6/17/2015 1:52:52 PM
The shape of a reporter's workplace is changing rapidly. Don't make assumptions when you pitch.
6/17/2015 1:51:49 PM