Results for Articles:
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
8/20/2014 1:56:55 PM
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook in this infographic from Mainstreethost.
8/19/2014 1:52:47 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
Reporters don't have time to read a flowery novella full of self-congratulation. Give them verifiable information, and they'll respond.
8/15/2014 1:52:25 PM
A lengthy article in The Atlantic examines the reasons why women have nearly two-thirds of PR jobs. There is a litany of reasons.
8/14/2014 1:52:40 PM
Spin is, in a word, lying. That's not what ethical PR professionals do.
8/14/2014 1:45:25 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
Though his biggest accomplishments in PR happened decades ago, the 'father of PR' can still teach professionals a lot about how to turn eyeballs.
8/8/2014 1:45:10 PM
Agencies including Weber Shandwick, Waggener Edstrom Worldwide, and WPP, the parent company of Ogilvy and Burson Marsteller, have made the bold step.
8/6/2014 1:52:25 PM
According to this infographic from SproutSocial, there are five key elements to a robust brand account. Does yours have all five?
8/5/2014 1:52:00 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
8/4/2014 1:45:09 PM
PR practitioners know that bad news simply gets more attention than good news does. That's even true for the PR profession itself.
8/1/2014 1:52:14 PM
Making your pitch eye-catching, convenient, and convincing is the way to grab a reporter's attention.
8/1/2014 1:45:56 PM