Results for Articles:
Social media and public relations are inexorably linked, according to industry experts. So why do so many press releases feel so disconnected?
4/22/2014 1:59:15 PM
Be interesting, be informed, and use the hallmarks of a good editor. Offer information that’s relevant to the specific job for which you’re applying.
4/22/2014 1:53:12 PM
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
4/22/2014 1:52:56 PM
Spring is the perfect time for an audit of your daily habits. Make sure you include these five tasks in this mix.
4/22/2014 1:47:56 PM
Bloggers want to be respected, and they want to feel like they’re valued. Behaving like they’re nothing more than a conduit for your messages is a sure way to make them mad.
4/21/2014 1:51:34 PM
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/21/2014 1:47:48 PM
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
4/21/2014 1:46:51 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
New Zealand's Hell Pizza is celebrating Easter with a new pizza topping: rabbit. To promote it, the restaurant has covered a billboard in rabbit pelts. Animal rights organizations are not pleased.
4/16/2014 1:52:14 PM
Avoid this dirty dozen at all costs.
4/16/2014 1:49:18 PM
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/16/2014 1:46:03 PM
Try these methods of content delivery on for size, because you can never have too many choices.
4/14/2014 1:47:28 PM
There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.
4/11/2014 1:52:25 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM