Results for Articles:
Here are a few ways to inspire readers to tell their social media friends about what you're writing for your brand or clients.
1/30/2015 2:59:08 PM
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
1/30/2015 2:52:08 PM
Be careful when you use words such as 'comprise,' 'averse' and 'imply.' They are often used incorrectly.
1/29/2015 2:52:13 PM
Journalists have to think more and more about video and shareability when they write stories. Here's how you can help them with those things.
1/29/2015 2:51:28 PM
An organization's social media efforts should be the result of combined efforts across departments.
1/28/2015 2:51:55 PM
The 'most magical place on Earth' didn't get that way without some serious effort to make the customer experience seamless.
1/27/2015 2:52:00 PM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/27/2015 2:51:06 PM
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/26/2015 2:48:05 PM
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
1/23/2015 2:52:02 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
Feeling tapped out? Try these techniques to get your creative juices flowing again.
1/22/2015 2:53:42 PM
Sometimes, the direct approach isn't the most effective way to tackle a challenge.
1/22/2015 2:52:54 PM
Not sure how to explain social media to a boss or client who isn't in the loop? Here's a guide to the basics.
1/21/2015 2:52:16 PM
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
1/21/2015 2:51:12 PM
A reporter's wealth of industry knowledge may seem like a natural fit for coaching clients, but there's an obvious conflict of interest, as one TV news anchor found out.
1/19/2015 2:49:52 PM