Results for Articles:
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
3/27/2015 1:51:22 PM
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
3/26/2015 1:51:07 PM
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
3/25/2015 1:51:55 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
Twitter users can routinely find discussions on a variety of topics. Participating can bring PR and marketing pros many networking opportunities.
3/23/2015 1:48:40 PM
If you don’t know the answer to these, you might want to rethink your marketing strategies before launching them.
3/20/2015 1:51:48 PM
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
3/19/2015 1:51:04 PM
Some comms pros say you don't necessarily have to love the product or service you're promoting, especially if you're a consultant.
3/18/2015 1:51:35 PM
Writing everything in your own voice is detrimental to your clients and you. A little comic book characterization can open your mind to new voices.
3/17/2015 1:51:59 PM
A recent Adobe study showed how much the comms industry is changing, and a panel of marketing experts gave tips for brand managers seeking to be a part of it.
3/16/2015 1:48:12 PM
The social media site, called the 'front page of the Internet,' can be a treasure trove for PR and marketing professionals. Here's how to use it for branding efforts.
3/13/2015 1:51:39 PM
PR executives largely agree that digital communication and social media are increasingly important, so why don't more know how to do them?
3/12/2015 1:51:45 PM
The online world can be a trove of experts and contacts in the communications industry. Here’s how you can take advantage of it.
3/11/2015 1:51:17 PM
Adobe and British Airways scored big with this week’s viral meme. But not everyone can pull it off when newsjacking a viral meme. Sorry, @TODAYshow.
3/10/2015 1:51:21 PM
Do your research and go beyond what people can see in a live stream. Your coverage will stand out.
3/9/2015 1:48:07 PM