Results for Articles:
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/23/2015 2:59:05 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
Sometimes, the direct approach isn't the most effective way to tackle a challenge.
1/22/2015 2:52:54 PM
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
1/21/2015 2:51:12 PM
A reporter's wealth of industry knowledge may seem like a natural fit for coaching clients, but there's an obvious conflict of interest, as one TV news anchor found out.
1/19/2015 2:49:52 PM
Is native advertising fake? Is it product placement? Is it inherently disingenuous? This author says absolutely not.
1/16/2015 2:51:57 PM
The practice of media relations isn't just about landing stories. The best PR pros work to maintain and foster relationships with editors and reporters. Here are some ways to do that.
1/15/2015 2:51:27 PM
Brand messages should be consistent through website copy, advertising, press releases and elsewhere. Are yours?
1/14/2015 2:51:40 PM
Readers don't want to see big blocks of words in the content they read. They want things to be broken down in a way that can be scanned.
1/13/2015 2:51:49 PM
If you're not compiling data on what you're doing for your clients or the organization you work for, you're doing yourself a disservice.
1/12/2015 2:48:38 PM
Public relations is more than publicity and press hits. Communications pros should look beyond journalists and instead target their organization's audiences.
1/9/2015 2:51:37 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The digital magazine app isn't just for glossy pixels and beach reading. PR and marketing pros can use the tool to help brands connect with audiences.
1/7/2015 2:51:27 PM
Tumblr is officially the fastest-growing social network. Here's why brand managers should be paying attention to it.
12/23/2014 2:59:25 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM