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It ended up being more of an ad for the firm, Quietroom, than one for Santa himself, but it’s pretty clever.
12/13/2013 2:58:18 PM
Time magazine has named the pope its Person of the Year, capping off a year of positive PR for the Catholic Church.
12/13/2013 2:48:40 PM
A five-and-a-half-minute video of the airline’s employees rushing to fulfill passenger wishes is at 1.2 million views and counting.
12/12/2013 2:49:27 PM
Clients can go into relationships with PR pros harboring pie-in-the sky ideas about instantaneous, national exposure. You have to bring them back down to Earth.
12/11/2013 2:49:06 PM
Some journalists might not like it very much and it can occasionally lead to problems, but it’s a revenue source that can’t be denied. Readers like it, too.
12/10/2013 2:48:30 PM
Having trouble getting the press' attention? Be a first responder. Help reporters when there's nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
12/9/2013 2:49:31 PM
From the beginning to the end of the pitching process, videos and infographics can give your work some extra juice.
12/6/2013 2:47:39 PM
This seemingly brilliant shortcut might be damaging your online reputation and costing you customers. Here's why.
12/6/2013 2:45:00 PM
The airline got a lot of attention for its clever 'Look Up' billboard depicting a boy pointing up at a plane flying over. Domino’s did the same thing for a pizza delivery guy.
12/5/2013 2:49:04 PM
If you’re not careful, the holidays can be a depressing time, personally and professionally. These steps will help you avoid the year-end doldrums.
12/3/2013 2:52:55 PM
You can’t control what link someone uses to share your content on Twitter, but there are a few things you can do to make sure you know how effective your tweets are.
12/3/2013 2:48:59 PM
People don’t want to get spammed with constant links or irrelevant hashtags. But at the same time, you’re on Twitter to promote your business. Find that happy medium.
12/2/2013 2:49:12 PM
Social media is buzzing over an image suggesting that the master chocolatier’s Christmas creatures uncannily resemble its Easter treats. ( UPDATE )
12/2/2013 2:45:48 PM
Understanding the technology you're using, beyond just clicking and scrolling, will give you a terrific advantage—and make you more than just a stagecoach on steel rails.
11/29/2013 2:51:43 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM