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Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/21/2013 1:58:10 PM
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
5/21/2013 1:46:59 PM
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
5/17/2013 1:57:08 PM
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
5/17/2013 1:49:30 PM
Nervous about going in front of the camera? This video guide from Entrepreneur provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.
5/16/2013 1:49:26 PM
Follow this protocol to help your content-marketing efforts find the right eyeballs—and vice versa.
5/15/2013 1:49:59 PM
Doing so weakens your writing. Plus, it's really irritating.
5/14/2013 1:45:31 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
A lot of effort goes into your attempt to land a client. Success depends largely on whether that effort is thoughtful or misguided. Here are some common mistakes to avoid.
5/10/2013 1:48:21 PM
If your job or business relies on social media, take a look at these lesser-known gems that can save you time and headaches.
5/10/2013 1:45:01 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
5/7/2013 1:48:00 PM
In the rush to compete for new business, take time to ask yourself: Is this new client the perfect fit for your firm?
5/6/2013 1:47:24 PM
From prospect lists to an array of pitches, the disciplines have significant overlap.
5/3/2013 1:54:27 PM
It’s an ongoing scenario: One technology emerges just as another complicates your workday. Here are some software helpers to make the circle a tad less vicious.
5/2/2013 1:46:34 PM