Results for Articles:
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/26/2016 1:59:25 PM
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/26/2016 1:46:42 PM
When it comes to successful branding, some execs are betting that consumers respond better to an organization's logo than to its name. Here’s one take on the emerging trend.
9/23/2016 1:49:09 PM
Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.
9/22/2016 1:48:25 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
9/20/2016 1:49:21 PM
Want to engage consumers more effectively? Get on their level or offer a ‘wow’ factor. Here’s how to do both using one approach.
9/19/2016 1:48:21 PM
Oxford English Dictionary’s quarterly update is an ode to the words of today’s youth. Common slang and coinages by children’s author Roald Dahl top the list. Here are insights and highlights.
9/16/2016 1:52:51 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Business leaders mistakenly think PR is only about making phone calls and landing segments on 'The Today Show.' For the sake of your career, it's time to set the record straight.
9/14/2016 1:49:00 PM
Perfect your presence on the platform and increase your networking and self-branding opportunities. Here's how.
9/13/2016 1:47:24 PM
Many journalists both love and hate receiving press releases. To make your content stand out—and get picked up by various news outlets—consider one pro’s insights.
9/12/2016 1:47:28 PM
Consumers not responding to your digital outreach? Learn from these common email marketing mistakes and behaviors to deliver on your next campaign.
9/9/2016 1:48:40 PM
How do brand managers know if they’re reaching consumers? One study says it has to do with brand strength. Here’s what that means.
9/8/2016 1:48:56 PM
Blasting out press releases won't get you far in today's crowded media landscape. Here's how PR pros can better understand and connect with their audiences.
9/7/2016 1:48:08 PM