Results for Articles:
What causes people to leave brands behind? Research conducted by Tenet Partners found that customers must feel like the brand cares.
11/21/2014 2:58:18 PM
Not all content is created equal. Different posts and articles should do different things. Send your readers down the funnel.
11/21/2014 2:48:58 PM
Interested applicants can put their virtual gaming skills to use with a few openings at Zynga.
11/21/2014 2:46:13 PM
Thought these short animations are often used to entertain, pros can also use them to take a visual strategy to the next level.
11/20/2014 2:51:27 PM
The days of PR professionals separating themselves from other departments in an organization must come to an end, according to one agency executive.
11/19/2014 2:48:13 PM
You've worked hard to create great content. Now how do you promote it? This guide will help.
11/19/2014 2:46:41 PM
A new infographic from Uberflip lists all the attributes a content marketer must have to strike a perfect balance in his or her job.
11/18/2014 2:51:54 PM
The reality TV star's risqué photos in the magazine are an example of how taking risks and being authentic can generate a lot of buzz, for a person or a brand.
11/18/2014 2:49:43 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
11/18/2014 2:46:18 PM
A movie about talking toys has a surprising amount of insight about how to be creative and stay relevant.
11/17/2014 2:51:21 PM
The brand's "death to the corporate website" mission gives PR and marketing pros several things to consider.
11/17/2014 2:47:22 PM
Now that almost everyone has a smartphone, builds relationships online, and markets digitally, certain utterances are giveaways that you're not the cyber hepcat you think you are.
11/14/2014 2:53:58 PM
Content marketing and SEO work best in tandem. Here's how to make them sing harmoniously.
11/14/2014 2:51:15 PM
One of this week's positions offer career seekers the chance to join Katniss, Peeta, and Gale outside the arena.
11/14/2014 2:46:46 PM
These takeaways from the beer brand show pros how to tell stories, relate with consumers, and be responsible.
11/12/2014 2:48:58 PM