Results for Articles:
Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.
7/30/2016 5:00:57 AM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
7/29/2016 1:57:21 PM
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
7/29/2016 1:51:32 PM
As the social media powerhouse struggles to maintain the ability to thrive, execs look to an old motto. Here’s the gist of the approach and how it resurfaced online.
7/29/2016 1:48:29 PM
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
7/28/2016 1:52:25 PM
Public relations pros are known to adapt to shifts in culture and technology. What’s to become of the profession in 2017 and beyond? One pro shares his forecast.
7/28/2016 1:49:22 PM
While many brand managers flock to Instagram and Vine to tell their stories, the health nonprofit is using a familiar blogging format. Here are details and metrics.
7/28/2016 1:48:25 PM
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
7/27/2016 1:51:47 PM
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
7/27/2016 1:49:38 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
7/26/2016 1:51:34 PM
Scale is not the only issue. Culture and media access can vary widely. Anticipate a world of difference.
7/26/2016 1:48:04 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Many in PR use data, but there’s little understanding about what you can learn by digging deeper into data. Here are a few keys to consider—and how they might improve your PR tactics.
7/25/2016 1:48:37 PM
Events marketing initiates are in full swing this summer. Find out why big-name brands are taking to the streets, starting with a traveling campaign from a familiar insurance agency.
7/25/2016 1:47:01 PM