Results for Articles:
Is generating controversy for the sake of clicks and 'likes' worth the backlash? One chief marketing officer says it absolutely does not.
10/31/2014 1:51:32 PM
This week's listings are about taking storytelling to new heights. Disney, Subaru, IBM,and other companies are all looking for someone to tell their tales.
10/31/2014 1:46:02 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
The Federal Trade Commission claims that the phone service provider is misleading customers with its ‘unlimited’ data plan.
10/30/2014 1:49:21 PM
You don't have to constantly churn out new stuff to keep your content machine rolling. Use content you already have at hand to keep a steady stream coming.
10/30/2014 1:47:10 PM
The organization wants every student to learn computer code for one hour. To make that happen, it's getting creative and earning big media attention in the process.
10/29/2014 1:53:50 PM
Horror movies dole out surprises, build suspense, and keep audiences thinking after the credits roll. Good marketing does, too.
10/29/2014 1:52:28 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
An old story about Neiman Marcus' cookie recipe shows how what seems like a bad PR move can help boost a brand.
10/29/2014 1:49:30 PM
Though pros have embraced new approaches to drum up business, email marketing is a steadfast component. Keep things fresh by placing these particular correspondences in the trash folder.
10/29/2014 1:46:13 PM
People over the age of 50 buy more things than you'd think, and not just health-care-related products. Are you ignoring them in your marketing messages?
10/28/2014 1:51:55 PM
The athletic apparel company, which has had its share of PR problems over the past two years, announced a ‘relationship’ with the Dalai Lama Center for Peace + Education.
10/28/2014 1:49:41 PM
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
10/28/2014 1:48:28 PM
Loyal customers—the frequent fliers or the twice-a-week pastrami sandwich eaters—are the lifeblood of any commercial enterprise. Here's a snapshot of their identity and value.
10/27/2014 1:53:54 PM
ROI has its merits, but your brand outreach calls for different metrics. Here's what to gauge, and how.
10/24/2014 1:54:08 PM