Results for Articles:
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
2/12/2016 2:59:00 PM
If you’re running behind in launching your love-themed marketing campaign, don’t go home with a broken heart. One PR pro offers a few eleventh-hour strategies that you’ll adore.
2/12/2016 2:57:59 PM
The new menu item is coming to the "King of Burgers" at the end of the month, but social media users were skeptical.
2/12/2016 2:56:03 PM
Marketing pros can skip to the head of the line and show their ads front and center for 24 hours. Facebook and LinkedIn have new advertising tools, as well.
2/11/2016 2:58:53 PM
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
Brand managers must understand their online audiences in order to build loyalty and trust. If you're wondering why some of your followers have jumped ship, this infographic can shed some light.
2/9/2016 2:48:44 PM
In an effort to promote literacy and boost its image, McDonald’s is offering its littlest consumers a takeaway with substance—something to read.
2/8/2016 2:52:26 PM
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Taking on an intern can be a cost-effective way to accomplish extra work, but it might not be the best idea for organizations with limited staff. One marketer offers reasons to say no.
2/5/2016 2:46:36 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
2/3/2016 2:47:48 PM
The toymaker took note of the consumers' changing cultural perceptions by unveiling a figure with a disability. Social media strongly supported the offering.
2/3/2016 2:46:53 PM