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Marketers can make their efforts go far without breaking the bank, if they know how to be savvy with certain tactics and platforms. Try these ideas on for size.
12/9/2016 2:57:57 PM
More and more organizations are engaging on-the-go audiences with audio programs about topics of interest. Here are best practices to follow to get yours up and running.
12/9/2016 2:56:58 PM
Along with transforming many U.S. locations into PokéStops, the coffee chain is unveiling a new beverage, and the cellular company offers charging stations.
12/9/2016 2:47:48 PM
Deciding what to call your PR firm isn’t as simple as ‘putting your name on the door.’ If you’re stumped on what to dub your brand, consider these steps.
12/9/2016 2:46:22 PM
Try plugging an emoji in the next time you tweet at Google. The result will surprise you—at least that’s what exes are hoping. Here are details.
12/9/2016 2:45:44 PM
It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
12/8/2016 2:48:19 PM
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about woman who found a rat sewn up in her Zara dress.
12/8/2016 2:46:12 PM
Some 500 pro football players helped raise awareness—and money—for their favorite charities. Check out how those athletes have stepped up to help educate fans.
12/8/2016 2:45:20 PM
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
12/7/2016 2:51:59 PM
Rhianna, Prince Harry and Whoopi Goldberg joined forces with the LGBT community and others on social media to recall the early days of the disease. The message: The stigma must end.
12/7/2016 2:48:50 PM
The company said it improved its process for identifying and removing spammy feedback in its app store, cutting off attempts for marketers to game the system.
12/7/2016 2:47:23 PM
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
12/6/2016 2:49:39 PM
How can you make the most of each online channel without pulling your your hair customizing your text, articles and images? This infographic can help.
12/6/2016 2:48:54 PM
Online engagement is crucial to the success of many of today’s PR and marketing campaigns. To narrow your digital focus in the coming year, note these trends.
12/5/2016 2:46:27 PM
Communications professionals face many challenges. To help you keep your cool, consider these motivational reminders from an iconic leader.
12/2/2016 2:57:32 PM