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Executives often aren't convinced that stories can sell products on their own, but the apparel company's example proves otherwise.
7/31/2015 1:51:08 PM
Don't have the money to hire a video crew? No problem. Anyone with a mobile device can create outstanding video with clear sound.
7/31/2015 1:47:53 PM
One candidate could help form partnerships with an iconic sports franchise—The Harlem Globetrotters.
7/31/2015 1:46:02 PM
Marketers sometimes use communications techniques that most people, including marketers themselves, profess to hate. Take these suggestions as law.
7/30/2015 1:52:55 PM
After AV Club's A.A. Dowd wrote an angry open letter to Mongrel Media promised him that the company would remove the quote from future reprints.
7/30/2015 1:46:38 PM
Google’s Panda 4.2 algorithm update creates new opportunities for PR. Here are three SEO tips for increasing your search rankings now.
7/29/2015 1:48:59 PM
From SEO to conversion shortfalls to missing the boat on mobile, these costly mistakes can scuttle the brilliance of what you have to offer.
7/29/2015 1:45:33 PM
Apple, Disney, Microsoft and AbbVie rounded out the top five in FutureBrand's rankings, based on a survey of 'the informed public.'
7/28/2015 1:53:50 PM
Fashion, food and fitness are helping these famous folks in the storytelling department. How might you apply their practices to your organization?
7/28/2015 1:45:02 PM
Join an exclusive group of communicators and get access to BIG discounts, content and networking.
7/27/2015 1:50:56 PM
Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.
7/24/2015 1:53:57 PM
YouTube has over 1 billion users. Here are three tips for reaching them with your videos.
7/24/2015 1:47:42 PM
In this week’s listings, one candidate could work with Guinness World Records, an organization celebrating 60 years as the world’s record-keeping authority.
7/24/2015 1:46:01 PM
More users than ever before are looking at videos uploaded by brand managers, according to the social media platform's first content report.
7/23/2015 1:48:40 PM
It takes more than just a Twitter bio to put forth your professional face. Try these seven tactics to establish your profile and keep your messaging relevant and engaging.
7/23/2015 1:45:33 PM