Results for Articles:
The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
5/21/2013 4:00:50 PM
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/21/2013 1:58:10 PM
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
5/21/2013 1:57:43 PM
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/21/2013 1:52:40 PM
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
5/21/2013 1:51:39 PM
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
5/17/2013 1:54:04 PM
Read this, because the free secret you’ll find here instantly delivers value.
5/17/2013 1:48:17 PM
You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind. Namaste .
5/16/2013 1:53:26 PM
Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.
5/10/2013 1:58:19 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
In the agency jungle, it’s survival of the fittest. Let’s just hope that fancy portfolio school readied junior to take the client’s punch.
5/8/2013 1:51:06 PM
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
5/7/2013 1:48:00 PM
Cable provider Foxtel has issued a prompt apology conceding that its outdoor ad for Australian TV network Studio was ‘clearly in appalling taste.’
5/3/2013 1:56:50 PM
It’s an ongoing scenario: One technology emerges just as another complicates your workday. Here are some software helpers to make the circle a tad less vicious.
5/2/2013 1:46:34 PM