Results for Articles:
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/23/2016 1:59:42 PM
The high-end Middle Eastern airline treated a passenger—and YouTube star—to a complementary first class upgrade. The brand was in turn treated to a ton of free press.
9/23/2016 1:56:32 PM
When it comes to successful branding, some execs are betting that consumers respond better to an organization's logo than to its name. Here’s one take on the emerging trend.
9/23/2016 1:49:09 PM
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
Are your reply-alls irking colleagues? People ignoring the company newsletter? You feeling the heat after someone cc'd your snide remarks to the boss? Refresh yourself on the rules of the road.
9/23/2016 1:47:42 PM
Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.
9/22/2016 1:48:25 PM
Want to increase your reach with digital audiences? Put on your creative cap and emphasize graphics and illustrations. Here’s how.
9/22/2016 1:47:46 PM
The ABC Family series does a great job of keeping viewers on their toes, then engaging them via social media.
9/22/2016 1:46:14 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.
9/20/2016 1:47:46 PM
Want to engage consumers more effectively? Get on their level or offer a ‘wow’ factor. Here’s how to do both using one approach.
9/19/2016 1:48:21 PM
Are artificial intelligence programs replacing human resources departments? Some HR managers say yes. Here’s why—along with available communications jobs to peruse.
9/19/2016 1:46:47 PM
Leading up to the platform’s first Thursday Night Football NFL game, social media execs want to smooth out the live streaming process. Here’s their plan.
9/16/2016 1:56:41 PM
The iconic mascot is getting a revamped look. Here’s how execs announced the news—along with a new marketing campaign.
9/16/2016 1:46:34 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM