Results for Articles:
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/25/2016 1:59:15 PM
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
7/25/2016 1:57:34 PM
Scale is not the only issue. Culture and media access can vary widely. Anticipate a world of difference.
7/25/2016 1:54:04 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/25/2016 1:49:51 PM
Many in PR use data, but there’s little understanding about what you can learn by digging deeper into data. Here are a few keys to consider—and how they might improve your PR tactics.
7/25/2016 1:48:37 PM
Events marketing initiates are in full swing this summer. Find out why big-name brands are taking to the streets, starting with a traveling campaign from a familiar insurance agency.
7/25/2016 1:47:01 PM
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
7/25/2016 1:46:07 PM
The rum brand is petitioning for the presidential age requirement to be lowered, some say that it’s ‘pandering to millennials.’
7/22/2016 1:49:46 PM
Though few marketers could have predicted the resurgence of Pikachu, the game app has taken the world by storm. Here’s how the brand’s parent company resurrected its image.
7/21/2016 1:51:26 PM
The younger demographic has huge spending power, but getting your messages to and connecting with them can be an uphill battle. This infographic can help.
7/20/2016 1:51:16 PM
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
7/19/2016 1:53:20 PM
We're halfway through the summer. Have you taken time off, had a change of scenery? If not, you're putting your mind and body at risk.
7/19/2016 1:49:00 PM
Want to engage more efficiently with your customers? Automation software might help. To improve your data mining and better understand your target audience, here’s how to start.
7/19/2016 1:45:06 PM
Marketers can take advantage of the improved layout for travelers as well as advertising options with broad searches. Here’s what you should know.
7/18/2016 1:48:54 PM
Save $50 per entry: Throw your hat in the ring for our Content Marketing Awards by July 27. Then convince management to save even more by entering more of your work in other categories of our Content Marketing Awards. Be recognized as the best in content creation.
7/15/2016 1:54:22 PM