Results for Articles:
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/22/2014 1:57:44 PM
The ‘global media intelligence’ brand joins the ever-expanding PR software firm, which also merged with Vocus this year.
10/22/2014 1:56:50 PM
Yes, the bad guy triumphs in Halloween horror films. He's thought of everything, knows how to do evil in 50 ways. But don't set up your clients to fail by promising reporters they're experts in everything.
10/22/2014 1:54:13 PM
Here's how to cut through the preamble and quickly get to what reporters really want to hear.
10/22/2014 1:51:50 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
Poynter invited readers to share some of the worst pitches they've ever gotten. What's yours?
10/22/2014 1:47:10 PM
The strength of public relations lies in the strategy behind messaging, graphics, and placements. Pros can be on top of their game with these tips.
10/21/2014 1:52:29 PM
The coffee chain recently announced its new dress code, prompted by employees petitioning for a change. Will other brands follow suit?
10/21/2014 1:49:06 PM
Do you include all four of these elements in your press releases? You should.
10/21/2014 1:48:55 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
10/20/2014 1:51:32 PM
These tactics can help keep you from digging yourself into a hole when talking to a reporter.
10/20/2014 1:49:43 PM
Not only can targeting blogs with these tips greatly enhance pros' coverage efforts, it can also earn valuable network contacts.
10/20/2014 1:47:04 PM
The new site from News Deeply seems to be a sign of a new landscape in which agility is a major factor for PR pros.
10/20/2014 1:45:16 PM
While this week's job openings may seem a little intimidating, they can help career-seeking pros pack a punch in the ring, on the ice, or in the office.
10/17/2014 1:47:30 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM