Results for Articles:
Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/12/2016 2:55:23 PM
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM
Many PR pros struggle with finding the best ways to pitch content. Often, they choose to email editors and reporters. If technology fails, here are a few alternatives.
2/11/2016 2:57:54 PM
One PR pro shares tips for the former pharmaceutical executive who has been dubbed 'The Most Hated Man in America.'
2/11/2016 2:56:31 PM
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Its new design supports a brand journalism strategy as journalists quote company experts and customers seek information on tax questions.
2/11/2016 2:45:52 PM
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
2/10/2016 2:51:22 PM
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/8/2016 2:47:29 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many said the graffiti artist did a horrible job with his intended homage to the late musician and artist. Here’s how one local radio show took advantage of the criticism
2/5/2016 2:49:02 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
2/3/2016 2:47:48 PM
Targeting is paramount when trying to spread the word on behalf of your client, but which tactics work best? Try these approaches to stand out from the crowd.
2/2/2016 2:47:24 PM
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
2/1/2016 2:48:09 PM