Results for Articles:
The country’s ‘fertility day’ campaign has previously received backlash, and its new pamphlet for the effort wasn’t met with a better reaction.
9/23/2016 1:52:26 PM
Are your reply-alls irking colleagues? People ignoring the company newsletter? You feeling the heat after someone cc'd your snide remarks to the boss? Refresh yourself on the rules of the road.
9/23/2016 1:47:42 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
The company isn't just about delivering Christmas packages. With the help of a blog headed by a BusinessWeek veteran, it seeks to be a global leader in shipping and strategizing.
9/21/2016 1:48:07 PM
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
9/20/2016 1:49:21 PM
Clients will come and go. Keep your long-term focus on keeping your foundations strong, and your agency will survive.
9/20/2016 1:48:53 PM
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
9/16/2016 1:48:29 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Consumers crave the latest and greatest gadgets and electronics, so trends in this niche often warrant coverage. Here’s how you can make headlines.
9/15/2016 1:51:28 PM
PR professionals don't want to annoy journalists. It's the last thing they want. A little open communication could prevent it from happening as often as it does.
9/15/2016 1:49:04 PM
The phone that’s prone to explode is no longer permitted on most airplanes. Here’s how execs communicated the new policy.
9/15/2016 1:48:18 PM
Business leaders mistakenly think PR is only about making phone calls and landing segments on 'The Today Show.' For the sake of your career, it's time to set the record straight.
9/14/2016 1:49:00 PM
Before a client gives you the boot, pay close attention to these red flags and fight to rebuild your partnership—and reputation.
9/14/2016 1:48:22 PM
The platform is touting a new anti-harassment feature. Users and brand managers can now remove offensive comments from posts. Here’s how PR pros can emulate its approach.
9/14/2016 1:47:20 PM
Communicators can take advantage of this growing trend by creating and sharing content throughout the Web. Here are a few ways to embrace it.
9/13/2016 1:46:35 PM