Results for Articles:
Checking in to make sure a reporter received an email a day or less after you sent it is a good way to get sent to the spam folder.
7/25/2014 11:00:01 AM
Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.
7/24/2014 1:58:00 PM
Think a goal is the same thing as an objective? Believe "tactic" is synonymous with "strategy"? They're all different, and all important.
7/23/2014 1:57:00 PM
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
7/22/2014 1:56:29 PM
Why do organizations request proposals and then never call back the agencies that submit them?
7/22/2014 1:51:10 PM
Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration.
7/18/2014 1:52:58 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
Apologies aside, did Facebook's 'emotional contagion' study simply damage its relationship with users beyond repair?
7/15/2014 1:53:00 PM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/11/2014 1:46:18 PM
A well-kept inbox is just as important as an organized desk or a highly maintained calendar. It’s all about saving precious time, so meet the delete.
7/9/2014 1:52:40 PM
Major brands including Mars and Anheuser Busch are extending their payment terms to as long as 120 days. That puts a lot of financial pressure on agencies.
7/9/2014 1:46:34 PM
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
7/8/2014 1:51:27 PM
It’s often said that a brand’s fans are generally its best advocates. Here are some ways to set the wheels in motion for a fan advocacy program.
7/3/2014 1:49:33 PM
Your content is important, but even more important is making a genuine connection with your audience.
7/1/2014 1:49:26 PM
If you’re going to spend your free time renovating a home or a summer cabin into something new, why not apply it to your work?
6/30/2014 1:51:58 PM