Results for Articles:
Making your pitch eye-catching, convenient, and convincing is the way to grab a reporter's attention.
7/31/2014 1:52:56 PM
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
7/30/2014 1:52:00 PM
If you're not keeping organized, then things are sure to get hairy.
7/30/2014 1:51:40 PM
There's the thrill of landing your first story, and the agony of getting cut from a segment. It's just another day in the life of a PR pro.
7/29/2014 1:49:00 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Checking in to make sure a reporter received an email a day or less after you sent it is a good way to get sent to the spam folder.
7/25/2014 1:58:01 PM
Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.
7/24/2014 1:58:00 PM
Think a goal is the same thing as an objective? Believe "tactic" is synonymous with "strategy"? They're all different, and all important.
7/23/2014 1:57:00 PM
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
7/22/2014 1:56:29 PM
Why do organizations request proposals and then never call back the agencies that submit them?
7/22/2014 1:51:10 PM
Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration.
7/18/2014 1:52:58 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
Apologies aside, did Facebook's 'emotional contagion' study simply damage its relationship with users beyond repair?
7/15/2014 1:53:00 PM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/11/2014 1:46:18 PM
A well-kept inbox is just as important as an organized desk or a highly maintained calendar. It’s all about saving precious time, so meet the delete.
7/9/2014 1:52:40 PM