Results for Articles:
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
7/29/2016 1:59:09 PM
‘Encouraging’ is how one LGBT publication describes the agency’s willingness to lift a 31-year-old ban on gay male donors.
7/29/2016 1:58:17 PM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
7/29/2016 1:57:21 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
7/29/2016 1:51:32 PM
Newsboy hats, pink hair and dark-wash jeans are all items you might see on baristas the next time you stop by to get your latte fix.
7/28/2016 1:51:22 PM
Public relations pros are known to adapt to shifts in culture and technology. What’s to become of the profession in 2017 and beyond? One pro shares his forecast.
7/28/2016 1:49:22 PM
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
7/27/2016 1:49:38 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
In a recent letter to employees, Marissa Mayer painted a positive outlook on the $4.8B deal.
7/26/2016 1:52:18 PM
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
7/25/2016 1:46:07 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
The rum brand is petitioning for the presidential age requirement to be lowered, some say that it’s ‘pandering to millennials.’
7/22/2016 1:49:46 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Doggedly sticking to your talking points, regardless of a reporter's question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
7/21/2016 1:52:00 PM