Results for Articles:
Technology is having a massive effect on how PR practitioners do their jobs. Here are three of the biggest changes happening right now, according to Cision's CEO.
8/25/2016 1:57:03 PM
CEO Jonah Peretti said the move will boost content in both areas and ‘complete [its] shift to becoming a cross-platform media company.’
8/25/2016 1:49:42 PM
Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?
8/25/2016 1:46:11 PM
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
8/24/2016 1:49:36 PM
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here's the scoop.
8/24/2016 1:48:55 PM
Murky deadlines, pronouns with ambiguous antecedents, and exhortations to 'work your magic' can baffle colleagues and clients, while risking that you don't get precisely what you need.
8/23/2016 1:47:25 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
The athletes involved have stayed largely silent following statements that dispute their earlier story. Criticism over the swimmers’ actions is rising.
8/22/2016 1:46:53 PM
After Steve Jobs’ tech giant ditched its agency in favor of in-house staff, it played things even closer to the vest, to its great advantage. Find out more from a 10-year company veteran.
8/22/2016 1:45:51 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
8/19/2016 1:49:15 PM
Do you break eye contact too soon? It makes you seem untrustworthy. Do you lean back in your seat when talking with someone? You'd better stop; you come across as arrogant.
8/18/2016 1:47:42 PM
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
8/17/2016 1:51:27 PM
Marketing pros face an uphill battle as they strive to gain consumers’ attention with the articles, videos and photos they create and share. This infographic can help you get ahead.
8/17/2016 1:48:42 PM
Promoting your campaign isn’t as hard as winning a gold medal. To ensure your brand’s effort grabs attention online, consider a few successful approaches to this summer’s games in Rio.
8/16/2016 1:49:35 PM