Results for Articles:
Partnering with a firm can help boost your brand awareness and give your organization a much-desired boost. Here’s how to ensure the relationship is a match.
5/26/2016 1:57:39 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
The state’s attorney general is suing three of the pizza chain’s franchisees for stealing employee’s wages and alleges that the company’s headquarters encouraged it.
5/26/2016 1:46:03 PM
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
5/24/2016 1:57:39 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
A good storyline is the spine of many an audio program. Here are guidelines on how to apply that approach to your informative talks and persuasive addresses.
5/24/2016 1:54:48 PM
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
5/24/2016 1:47:58 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
5/20/2016 1:56:29 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Successful brand journalism relies on telling a series of events that capture readers’ attention and persuades them to share it with others. Use these tips as a guide.
5/20/2016 1:46:15 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
5/19/2016 1:47:23 PM
If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.
5/18/2016 1:49:27 PM