Results for Articles:
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/22/2014 1:48:10 PM
Gallup's new survey found that only 40 percent of Americans trust mass media to report fairly. Should that change PR pros' approach?
9/22/2014 1:45:08 PM
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign.
9/19/2014 1:51:10 PM
Fabric, and scissors, and glitter, oh my! Etsy is one of many creative companies that are hiring.
9/19/2014 1:46:45 PM
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again.
9/18/2014 1:51:47 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
As the old saying goes, you get what you pay for.
9/17/2014 1:51:45 PM
Growing trends in the PR industry aren't hard to recognize, but acting on them will be the key to success.
9/16/2014 1:52:00 PM
You shouldn't take every interview that comes your way. Tell the reporter "no" if you're in any of these situations.
9/16/2014 1:51:33 PM
Ninety-percent of people check their inboxes compulsively, and 46 percent spend more than an hour reading emails.
9/16/2014 1:46:35 PM
Certain brand names are, quite simply, hard to pronounce. Should you reconsider what you're saying with yours?
9/15/2014 1:46:38 PM
Whether your client's name shows up in an article doesn't matter. That is, until it does.
9/12/2014 1:52:13 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
If snark is one of your natural talents and you've got plenty of marketing experience, The Onion might have a job opportunity for you.
9/11/2014 1:46:20 PM