Results for Articles:
As journalism changes, so do the ways media relations pros should connect with journalists. To keep up with today’s I-want-it-instantly news milieu, one PR pro offers tips.
5/5/2016 1:48:48 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM
Media relations is harder if PR pros believe that journalists work for them and other myths. One communicator sets the record straight.
5/4/2016 1:46:59 PM
Make your efforts more effective and give your credibility a boost by employing the following advice.
5/4/2016 1:45:44 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM
Your typical guidance counselor might not be aware of these techniques for networking and for sprucing up your online presence.
5/2/2016 1:54:49 PM
Hone your pitching technique, use social media effectively and build relationships with broadcast professionals with these tips.
5/2/2016 1:52:23 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
Communicators juggle many tasks for their clients and organizations, but constantly churning out ideas and putting out fires can be exhausting. Here’s how to refresh.
4/29/2016 1:53:09 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Speaking publicly or giving a video interview, we're careful about the words we speak, but what about a presentation's physical aspects: gestures, eye contact, pacing? The experts weigh in.
4/29/2016 1:47:59 PM
This storytelling approach to marketing has taken hold and isn't going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
4/29/2016 1:46:11 PM
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
4/28/2016 1:45:50 PM
Media relations can feel like an uphill battle for PR pros trying to secure coverage. A recent survey says that ineffective newsrooms are to blame.
4/27/2016 1:49:11 PM
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
4/27/2016 1:47:15 PM