Results for Articles:
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Are you mixing up ‘incredulous’ and ‘incredible?’ If so, you’re not alone. See if you can navigate these sound-alike terms that trip up even veteran writers.
7/15/2016 1:52:25 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
Not sure whether to use ‘ambivalent’ or ‘indifferent?’ You’re not alone. Here are several confounding terms —and how you can tell them apart.
7/8/2016 1:45:00 PM
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
6/29/2016 1:49:40 PM
Poor communication blocks getting your great ideas across. Commit to these self-imposed rules to create memorable messages to your PR team, says this expert.
6/24/2016 1:53:56 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
The newest app or site isn’t the magic bullet to improve your brand’s PR and marketing. Instead, here’s how you can succeed in a world of changing online platforms.
6/10/2016 1:52:10 PM
As with common gaffes of usage and punctuation, botched syntax can distort a writer’s intended message—often with humorous consequences.
4/19/2016 1:53:53 PM
Marketers often speak publicly, and media relations pros know the importance of making a good impression on an audience. To make a bigger effect, consider this author and speaker’s advice.
4/1/2016 1:56:23 PM
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
3/23/2016 1:51:15 PM
The book 'How the Irish Saved Civilization' argues that the teachings and manuscripts from the Catholic Church in Ireland provided the foundation of the Renaissance, but also provides several insights for modern-day marketers.
3/18/2016 1:53:09 PM
Social media platforms can provide many opportunities for engagement. Follow these tips to make the most of them.
2/2/2016 2:52:08 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM