Results for Articles:
TV and movies have conditioned people to think being a PR professional is something different from what it really is.
2/27/2015 2:52:13 PM
Sometimes, colleagues in other departments overstep. Here's how to politely tell them to back off.
2/26/2015 2:52:18 PM
There are a few common elements that separate merely good campaigns from the very best.
2/25/2015 2:52:23 PM
PR professionals are great at making their clients' brands stand out, but what are you doing to enhance your own?
2/24/2015 2:52:00 PM
As the 10th anniversary of the Thompson's death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.
2/19/2015 2:52:58 PM
Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/13/2015 2:52:23 PM
These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
Don't give reporters a reason to dismiss your release without even really reading it. Double-check before you send.
2/11/2015 2:52:36 PM
If you have a suspicion that you and a client may be going through a rough patch, here are some red flags that could confirm it.
2/10/2015 2:52:38 PM
If your clients or brand aren't using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
2/6/2015 2:52:15 PM
If you're feeling fed up or dispirited with your work, try these tactics to change your attitude.
2/5/2015 2:52:35 PM
During your next interview, make sure you keep these comments and questions under your hat.
2/3/2015 2:52:50 PM
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
1/30/2015 2:52:08 PM
Be careful when you use words such as 'comprise,' 'averse' and 'imply.' They are often used incorrectly.
1/29/2015 2:52:13 PM
The 'most magical place on Earth' didn't get that way without some serious effort to make the customer experience seamless.
1/27/2015 2:52:00 PM