Results for Articles:
Soliciting customer stories is fast becoming an overused marketing tactic, and often, it doesn't really work. These techniques may yield better results.
4/24/2015 1:52:23 PM
Public relations execs looking to improve their relationships should borrow a page from the author of 'How to Win Friends and Influence People.'
4/23/2015 1:52:30 PM
Some of these headlines are extraordinarily clever. Others perhaps send the wrong message. Either way, they demand one's attention.
4/22/2015 1:52:28 PM
Google is updating its algorithm Tuesday to favor sites that are optimized for mobile. Try these techniques to ensure that you're ready.
4/21/2015 1:52:45 PM
Procrastinating instead of composing that next piece of content or press release? Put your rear in the seat and write.
4/17/2015 1:52:46 PM
A media list is like a blueprint for a house. It should be carefully measured and considered before starting your project.
4/16/2015 1:52:56 PM
Overwhelmed by a piece of writing that seems impossible to revise? Break your process down into these steps to make it easier.
4/15/2015 1:52:33 PM
Someone miscommunicated or made a mistake. The reporter got mad. Someone may have cried. What comes next?
4/14/2015 1:52:28 PM
Baseball players go to the hall of fame if they're successful in 30 percent of their at-bats. Why should PR pros be expected to get a hit every single time they reach out to reporters?
4/13/2015 1:49:21 PM
Some can help you boost your search engine rankings, some can connect you to people who share your content and others will improve your writing.
4/9/2015 1:52:58 PM
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
4/8/2015 1:52:03 PM
When a reporter doesn't arrive on time, shows up dressed a little too casually, bristles at being corrected or otherwise acts unprofessional, it can be a pain.
4/7/2015 1:52:16 PM
Hoping to start some partnerships with bloggers? These tools can help take some of the stress out of the process.
4/2/2015 1:52:52 PM
On April Fools' day, a good many brands will issue hoax announcements. Here's why you shouldn't.
4/1/2015 1:52:43 PM
Top executives aren't required to step up and communicate in every scenario, but there are a handful in which their presence is a huge boon, if not a necessity.
3/31/2015 1:52:31 PM