Results for Articles:
For this PR pro, bigger is quite obviously better.
6/26/2015 1:52:19 PM
'Influencer' marketing isn't just about rounding up some popular bloggers and social media users to say your products are great. It's about finding connections.
6/25/2015 1:52:15 PM
Do terms such as 'headshot' and 'username' look wrong to you?
6/24/2015 1:52:43 PM
PR pros who come from the world of journalism have the advantage of knowing reporters' schedules and preferences, but there's a lot of guessing involved, too.
6/18/2015 1:52:26 PM
If you've worked in the corporate communications world for very long, you've definitely seen, or perhaps committed, these transgressions.
6/17/2015 1:52:52 PM
Campaigns can and should vary by audience, industry and objective, but a few elements work no matter what the goal.
6/12/2015 1:52:25 PM
Some reporters and PR pros seem dead set on believing that the relationship must be adversarial. This author thinks otherwise.
6/9/2015 1:52:00 PM
The boy band's heyday predated social media by decades, but the way they connect with audiences is instructive for brand managers and content marketers.
6/8/2015 1:49:46 PM
If you find some unwanted search results for yourself or your brand, there is help.
6/5/2015 1:51:07 PM
It's nearly the time of year for sweltering heat, vacations and reporters looking for news to fill holes on very quiet days. Here's how you can get their attention.
6/4/2015 1:52:20 PM
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
6/2/2015 1:52:19 PM
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
5/29/2015 1:53:43 PM
If you find that mistakes are slipping through despite your best efforts, try these techniques to strengthen your shield against errors.
5/20/2015 1:52:42 PM
Marketers have more options than ever for getting their messages to the public. There's also tons of competition. Here's how to make your content stand out.
5/19/2015 1:52:39 PM
Papers, pagers and in-person press conferences were the way of the world before everything turned digital.
5/18/2015 1:51:57 PM