Results for Articles:
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
Lady Violet Grantham, or at least the people who write her lines, will occasionally offer wisdom that can indirectly be applied to the world of communications.
4/2/2014 1:53:40 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
For most clients, projecting the best possible public image is goal No. 1. For a PR pro to make that happen, there’s got to be a bit of push and pull.
3/28/2014 1:52:56 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
As Daffy Duck might say, it’s not uncommon for people to find themselves having ‘ pronoun trouble .’ Use these tips to keep things straight.
3/26/2014 1:52:51 PM
Reporters often don’t hesitate to send a pitch to the circular file if it isn’t timely, isn’t relevant for their audience, or is otherwise inconvenient for them. So make it convenient.
3/26/2014 1:45:45 PM
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
3/24/2014 1:51:51 PM
Brands aren’t going to stop telling stories via blogs and other online media, and audiences aren’t going to stop wanting to read them, no matter what skeptics may say.
3/21/2014 1:52:06 PM
There’s a lot more to PR than nailing a pitch or scoring prime coverage.
3/20/2014 1:52:23 PM
Not only are reporters pulling information directly from press releases more often, but with content marketing on the rise, PR pros must be diligent about accuracy to sustain credibility.
3/18/2014 1:52:53 PM