Results for Articles:
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
10/28/2016 1:48:15 PM
Other ways brand managers vex their online acolytes include lacking personality, being 'funny' (when they're really not) and failing to respond to consumers' messages, a survey has found.
10/28/2016 1:46:49 PM
Younger consumers are always online. To meet their needs in cyberspace, consider these keys to successful digital marketing.
10/27/2016 1:54:19 PM
Is experience with data the secret to nabbing your next marketing job? Some say ‘yes.’ Others advise brushing up on a variety of related skills. Here are insights—and open jobs to browse.
10/27/2016 1:53:58 PM
What can taking a break from pitching, content creation and client meetings do for you? Here’s what you can get out of an hour on Twitter with a crowd of like-minded pros.
10/26/2016 1:46:06 PM
The organization said the soldier was ‘wearing camouflage and concealment measures,” but deleted the post after social media users lashed out, calling it racist.
10/21/2016 1:56:20 PM
Considering adding a weekly video segment to your organization’s blog? Before taking a shot in the dark—and missing—consider these content marketing tips.
10/21/2016 1:48:51 PM
With more than 1 billion users and an increasing audience to keep engaged, the social media app is trying a feature that suggests discussion topics. Here’s how it looks—and works.
10/21/2016 1:45:38 PM
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
10/20/2016 1:48:39 PM
Interested in expanding your audience? Tailor your approaches with data from a recent analysis of the habits and tendencies of an important niche—young, African-American consumers.
10/19/2016 1:49:00 PM
The internet celebrity quickly endeared the hearts of presidential debate viewers, but his fall from grace provides valuable PR and marketing lessons.
10/18/2016 1:49:18 PM
Trust your gut. Boldly innovate. Rebrand. PR pros and other communicators find inspiration from America’s newest Nobel laureate.
10/17/2016 1:47:10 PM
Tracking mentions of your products, services and brand name can vastly improve your digital presence. Adopt these approaches to connect—and expand.
10/14/2016 1:57:41 PM
The beauty brand is expanding it's marketing efforts. Here's how, and with whom.
10/14/2016 1:56:14 PM
Want to increase your reach on social media? Target consumers based on their location. Here’s how the social media platform is making that option more accessible.
10/14/2016 1:48:03 PM