Results for Articles:
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/22/2016 1:59:51 PM
Many in PR use data, but there’s little understanding about what you can learn by digging deeper into data. Here are a few keys to consider—and how they might improve your PR tactics.
7/22/2016 1:58:37 PM
The platform now allows anyone to apply to get the blue checkmark next to their name. Think you fit the description of a verified account? Here’s what you should know.
7/22/2016 1:46:03 PM
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
7/21/2016 1:49:24 PM
The younger demographic has huge spending power, but getting your messages to and connecting with them can be an uphill battle. This infographic can help.
7/20/2016 1:51:16 PM
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
7/20/2016 1:48:00 PM
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
7/19/2016 1:53:20 PM
It's time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.
7/19/2016 1:51:24 PM
This PR pro wrote an open letter to @England’s social media team after a tweet was taken down following complaints.
7/19/2016 1:47:11 PM
Want to engage more efficiently with your customers? Automation software might help. To improve your data mining and better understand your target audience, here’s how to start.
7/19/2016 1:45:06 PM
Marketers can take advantage of the improved layout for travelers as well as advertising options with broad searches. Here’s what you should know.
7/18/2016 1:48:54 PM
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
7/18/2016 1:47:04 PM
The app has become a viral sensation, but after users started playing the game in somber places, some organizations weren’t amused.
7/15/2016 1:49:15 PM
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
7/14/2016 1:49:12 PM
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
7/14/2016 1:48:00 PM