Results for Articles:
The German chocolate company became fodder for an anti-immigration group after its packages featured non-Caucasian soccer players’ childhood photos. Here’s how it responded.
5/27/2016 1:52:32 PM
Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.
5/27/2016 1:51:10 PM
Recent data show the messaging app is preferred by users in 109 countries—beating Facebook Messenger for the No. 1 spot. How are brand managers using it? Here’s what you should know.
5/27/2016 1:48:54 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
5/24/2016 1:57:39 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
5/24/2016 1:47:58 PM
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
5/23/2016 1:52:52 PM
The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
5/23/2016 1:45:25 PM
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
5/20/2016 1:54:37 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
The platform might soon exclude images and links from a tweet’s 140-character limit. The move—along with making its team more diverse—is meant to increase its appeal.
5/18/2016 1:48:53 PM