Results for Articles:
Self-editing isn't easy, but you can easily weed out unclear sentences, clichés, passive voice and other bad habits by asking yourself these eight questions.
11/28/2015 5:00:55 AM
Do you find yourself using the term 'a lot' with regularity? Break the habit with these more-specific synonyms.
11/24/2015 2:45:57 PM
One lucky PR student has a chance to rub elbows with and learn from PR and marketing pros at Benefit Cosmetics.
11/20/2015 2:54:48 PM
The ‘face with tears of joy’ emoji—the most popular symbol used throughout the world—was chosen as the winner, but many argued that it isn’t a word.
11/19/2015 2:46:44 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Remember this acronym when creating or tweaking your content marketing strategy.
11/12/2015 2:53:00 PM
These three resources can make life easier for corporate communicators by assisting with research and providing an extra set of hands when needed.
11/12/2015 2:45:00 PM
Knowing whether you're a morning person or night owl can help you optimize your creativity, but research says dopamine-boosting activities will help even more. Here's what that means.
11/11/2015 2:51:07 PM
A company’s story evolves and should be reviewed periodically. Avoid letting this task overwhelm to the point that bad content in marketing materials becomes familiar and accepted.
11/11/2015 2:47:13 PM
Do the stories you're telling on behalf of your brand show your real passion? Do they have a protagonist and antagonist? They should.
11/10/2015 2:45:40 PM
Tell better stories by incorporating alluring elements that encourage readers to do what you want, whether it’s call, click or answer a survey.
11/10/2015 2:44:00 PM
As a general rule, writers should use simple words in the place of complex ones. Otherwise, readers are often confused. Here are two dozen examples.
11/3/2015 2:45:00 PM
'Zeitgeisty'? 'Thought straps'? Just when we thought we'd put a stake through the heart of corporate clichés, a new gaggle of brain-eating monsters staggers forth in time for Halloween.
11/3/2015 2:45:00 PM
Want to see your byline on our site? Follow these tips.
11/2/2015 2:51:00 PM
Writing and editing brilliantly doesn’t have to be as hard as it sounds. Boost your skills at this one-day workshop.
10/29/2015 1:50:00 PM