Results for Articles:
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
6/24/2016 1:47:08 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, 'Branded Content,' a potent new tool for online PR marketers.
6/21/2016 1:47:59 PM
Regardless of whether the infatuation with downsizing to 200-square-foot domiciles continues, the need for concise writing and optimizing the essentials will endure.
6/21/2016 1:46:59 PM
Extraneous words and phrases hide within the meaningful prose, like so much deadwood begging to be pruned.
6/15/2016 1:48:24 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Most of the time, sticking the the accepting guidelines for grammar, usage and punctuation is the way to go, but very occasionally, it's OK to toss the rulebook.
6/10/2016 1:57:42 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
In business writing, it’s important to maintain strict guidelines. Of late, ‘they’ has re-emerged as a go-to singular pronoun in certain cases. Should marketing copy follow suit? Here’s an answer.
6/10/2016 1:47:40 PM
It's no fun dealing with false rumors spread by trolls, but would you rather have them convincing everybody your burger is made of worms? Here's how the fast-food giant fights back.
6/8/2016 1:47:23 PM
Experts preach the benefits of 'snackable' content, but new research indicates that, even in an age of smartphones and dwindling attention spans, readers will make time for longer articles.
6/8/2016 1:45:46 PM
Communicators who procrastinate writing requested copy or those who are coming up empty when seeking ideas for blog posts can turn things around with this infographic guide.
6/7/2016 1:48:03 PM
Can't devote time to your craft in the morning? Do not despair. You can set aside 15 to 30 minutes every evening, but there are caveats. Here's how to burn the midnight silicon wisely.
6/3/2016 1:57:07 PM
Freelancing, blogging or working for a traditional publication can be difficult—with or without some higher education under your belt. Here’s how to get started.
6/3/2016 1:49:21 PM