Results for Articles:
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
7/29/2016 1:59:09 PM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
7/29/2016 1:57:21 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
While many brand managers flock to Instagram and Vine to tell their stories, the health nonprofit is using a familiar blogging format. Here are details and metrics.
7/28/2016 1:48:25 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
7/20/2016 1:49:26 PM
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
7/18/2016 1:47:04 PM
These insights from both sides of the desk will help you work efficiently, fulfill your subject matter and deadline targets, and foster good will for future assignments.
7/18/2016 1:45:00 PM
Save $50 per entry: Throw your hat in the ring for our Content Marketing Awards by July 27. Then convince management to save even more by entering more of your work in other categories of our Content Marketing Awards. Be recognized as the best in content creation.
7/15/2016 1:54:22 PM
Are you mixing up ‘incredulous’ and ‘incredible?’ If so, you’re not alone. See if you can navigate these sound-alike terms that trip up even veteran writers.
7/15/2016 1:52:25 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Content marketers are in demand, but their skillsets go beyond what many might think. Do you have what it takes to land a new role? A new report has insight.
7/11/2016 1:47:35 PM
Use plain, simple language to make your point effectively in the business world.
7/8/2016 1:53:00 PM