Once something is labeled “the next big thing,” you can bet that there will be a stampede of brands and businesses trying to get in on the action.
This was certainly the case with Vine. Shortly after Twitter unveiled its video-sharing app—in which users share six second videos or repeating images—brands started setting up accounts to take advantage of the new technology. Despite a few omissions
on Twitter’s part, one of which is the lack of a desktop site
, users are warming to the app and becoming more creative with the type of content they create.
While it’s still the very early days for the format—and brands are still finding their footing—here are 15 examples of brands using Vine to enhance their social media output.
One of the first brands to get in on the act, General Electric uses stop-motion videos and strikes a nice balance between being innovative and interesting. As is the case with G.E.’s Instagram feed, the company’s creativity leaves Vine users curious to see what’s coming next.
Instead of showcasing its content, Wired takes a different approach to
Vine, getting its staff to contribute to original content. Its first
topic focuses on Star Wars as staff members recount their favorite
moments and love for the series. It’s a nice idea that lets readers
identify with the people behind the magazine.
The example below is Wired
’s robot mascot giving comedian Fred Armisen a tour of the office, after the robot interviewed him.
is famous for its collection of amusing images and ‘90s
nostalgia, but its Vine account has a mix of both serious and
lighthearted content. For instance, it covers topics such as a press
conference from New York City Mayor Michael Bloomberg as well as the
arrival of a petting zoo at the BuzzFeed
Manchester City FC
One of the most prolific brands on Vine happens to be a sports team;
English Premier League team Manchester City updates its account with
amazing regularity. Some of the videos may be a little mundane to those
who aren’t interested in sports, but it gives a glimpse behind the
Rolling Stone magazine
Here’s another example of a magazine doing it right. Along with previews of upcoming content as well as old covers, Rolling Stone
produces some smart videos to increase engagement, including this video
which asks followers to guess who’s on their latest cover.
Being a chocolate company, it’s only right that Cadbury UK would make
its videos as fun as possible. Therefore, all of its videos feature its
treats being devoured in different ways.
Similar to the way they’ve embraced Pinterest, fashion brands have taken
to Vine so it’s no surprise that six brands on this list are in the
fashion world. Lucky
magazine is a great example of a brand making full use of the technology in an inventive way.
Proving that not all Vine videos have to be creative masterpieces, USA Today
gives followers a preview of what’s in its latest issue. It’s a great example of how you can use Vine to stoke anticipation.
Since it’s about fashion, MTV Style’s videos feature the latest from not
only fashion shows, but also musicians and celebrities. It’s all about
the visuals, so it features a good mix of content that’s more focused on
flashiness than style.
While MTV Style focuses on fashion and music, Gap devotes its Vine to
jeans and jeans alone, naturally. Its content shows off the variety in
The hipster fashion and accessory retailer set the tone for its Vine
account when it shared its first video—of cute dogs. It’s funny, it’s
irrelevant, and it perfectly encapsulates the brand and what it stands
With only four posts to its name, Trident doesn’t create content with
the same frequency as the other brands on this list, but considering the
subject matter, it has some fun videos. Certain videos, like the one
below, create a nice visual effect and shows the potential it holds for
less visual brands.
It’s no surprise U.K.-based clothier ASOS—a brand focused on social
media—has embraced Vine. As a result, it features a wide range of
content. From previews of its new app to fashion shows and everything
else in between, there’s a lot to explore and discover in its feed.
Another fashion brand with an output similar to ASOS, Topshop focuses
more on the stylish and cool with backstage footage, fashion show
coverage, and new styles.
Considering it happened less than a week ago (Feb. 20), this is a great
example of building up to an event by providing preview snippets. Also,
the account posted videos showing viewers what it was like to be part of
the audience, allowing its followers to view both front and backstage
Quinton O'Reilly is a writer of social media/tech stuff for Simply Zesty, where a version of this story first appeared.