Why Facebook won’t offer a ‘dislike’ button
Former CTO of the social network explained Facebook’s decision to not users the ability to express discontent through only the click of a button.
Have you ever seen a post on Facebook that not only did you not “like,” but you actively disliked it?
Perhaps you were frustrated only a “like” function exists for Facebook posts, and no option to “dislike” something publicly and officially.
Well, there’s a reason for that.
Former Facebook CTO Bret Taylor, who currently serves as CEO of the mobile productivity app Quip, told Tech Radar:
[The dislike button] came up a lot. In fact even the language of the word like was something we discussed a lot as well. But regarding the dislike button, the main reason is that in the context of the social network, the negativity of that button has a lot of unfortunate consequences.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
