Since February, I have spent nearly every weekend remodeling my boyfriend’s cabin.
A pipe burst on Valentine’s Day weekend, and a $12,000 insurance claim turned into new windows, doors, flooring, drywall, decks, interior and exterior paint, landscaping, and quilts.
I have taken the lessons from the remodeling process and have applied them to my Monday-Friday job. Here’s what I’ve learned:
1. There’s always more you can do.
One extra little adjustment can be made or perfected, and another decorative pillow can spruce up old furniture. The same concept can be applied to public relations
. Your marketing strategy will never be completely done; a proper public relations strategy will always require a little attention and adjustment.
2. Prioritize, prioritize, prioritize.
My boyfriend quickly got immersed in all the makeover possibilities; a new bathroom project escalated to a full renovation of the house in a matter of weeks. In public relations, there is always another opportunity to pursue
, but it’s important to focus on what must
be accomplished rather than spreading yourself too thin.
3. Communication is everything.
We have had bad luck when it comes to communicating
with our contractors. They say they will call but don’t, they tell us they completed a job but didn’t, and they show up when it’s convenient for them instead of working according to our schedule. When it comes to public relations, communication must be consistent and clear so that everyone involved knows what is happening and when.
Readers, please offer any other parallels you see between PR work and home remodeling.
Paige McDaniel is senior director of publicity at Three Girls Media, Inc.,
a boutique public relations and social media management agency located
in the heart of California’s Silicon Valley. A version of this story
original appeared on the company's blog.