7 steps for promoting your personal brand
PR pros are adept at polishing the reputations and profiles of clients, but what about taking care of Numero Uno? Try these appro
Developing a strong personal brand can only take you further in your career and life.
Here are the steps to take:
1. Keep an eye on statistics and trends. Just as you would track analytics and growth online for a company or client, do the same for your own blog and social media channels. I have a master spreadsheet where I track my statistics for Twitter, Pinterest, blog subscribers and #GetGutsy e-newsletter subscribers weekly.
Each week, I look at those numbers and discover trends that help me understand why my blog and social media followings have grown, or why one or the other has remained steady. I have another tab on that spreadsheet for tracking blog analytics monthly. To track my website statistics, I use Google Analytics
2. Track your success. I have another spreadsheet titled “Blog/Freelancing Accomplishments,” where I track all kinds of important information that helps me measure the success of my blog. That spreadsheet is broken into different tabs:
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