Viewers who search for the various versions of Coca-Cola’s “Reasons to Believe” TV ad, which the company released in Sweden
, and Ireland
last month, you’ll notice that there are a few differences among the three.
The one that really seems to have become a sticking point for viewers involves the Irish version, in its omission of a scene of what looks like the wedding of two men. That scene, which LGBT publication EILE Magazine
reports is of a civil union in Australia, where same-sex marriage is illegal, is included in the other versions of the ad. The Irish version replaces the civil union scene (shown below) with one of an interracial, heterosexual wedding (also shown below):
As news spread of the omission (all three versions of the ad are readily available online), activist groups such as Dublin Pride began tweeting and spreading the word:
Others spoke up, too:
Coke has disabled comments on all three versions of the ad.
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The Huffington Post
reports that a Coca-Cola representative said the ad was informed by national law. “The reason that this was changed for Ireland is that while civil partnership for gay people is legal, gay marriage currently is not,” the spokesman said.