If you’ve worked with clients in some capacity (looking at you, agency folks), chances are you’ve seen a client brief. It essentially lays out a problem the client is looking to solve regarding a specific target market.
They’re notoriously filled with the most egregious examples of jargon you’ve ever had the misfortune to encounter. The client brief is ripe for a sendup.
Enter George Ernst III and Ricky Bacon. The duo is credited as the brains behind Whatthef**kismybrief.com
Their satirical formula is simple: A ridiculous (and automatically generated) brief, followed by an honest (and often vulgar) response. Click the response, see another terrible brief.
For example: “A start-up coffee brand wants to create demand generation for tween girls using a Spotify promotion.”
[RELATED: Get advanced brand journalism tips from Mark Ragan and Jim Ylisela!]
Check it out and share with your friends, but don’t blame us if you accidentally forward it to your client and lose the account.