Fashion brand Kenneth Cole deleted and apologized for a tweet it made in 2011
in which it said uprisings in Cairo must have been over its new spring collection, but there are signs it didn’t really learn from the blowback.
For one, that infamous tweet was posted on the door of one of the brand’s New York City stores
Now, Kenneth Cole has done it again, it seems. Though this latest tweet doesn’t specifically mention the conflict in Syria, it does reference “boots on the ground”—a key phrase associated with the U.S. government’s ongoing debate on whether to use military force there:
Twitter predictably went nuts over the tweet, with direct responses such as this one:
The tweet also inspired users to revive the #KennethColeTweets hashtag, with which they mocked the brand by concocting exceedingly inappropriate sales pitches. Here’s an example:
Some news outlets, including Salon
, took the Kenneth Cole tweet as intentional trolling. That could be true.
The U.S. Congress is debating whether to conduct a military strike against Syria, with the stipulation that no ground troops would be sent into the country (“boots on the ground”). The regime of Syrian President Bashar al-Assad has allegedly used chemical weapons on Syrian civilians.
Cole posted a video explaining the brand's tweet to Instagram late Thursday.
His message that the tweet was intended to "provoke dialogue about important issues" engendered a mix of criticism and positivity in the Instagram comments. It spurred open hostility on Twitter.