The state of content marketing is strong and getting stronger.
study shows that 71 percent of marketers plan to boost their content marketing budget this year. Meanwhile, 39 percent of marketers will up their investment in content curation.
It makes sense. Content marketing seems to be working. The study shows that 85 percent of companies saw “an increase in awareness” that they attribute to their content marketing efforts. Content marketing is also bringing in tangible ROI. Of the 500 marketing professionals surveyed, 62 percent said content marketing leads to a bump in the quality and quantity of leads.
“Although marketers have been practicing content marketing for decades, digital marketing coupled with a new, buyer 2.0 environment, has created a whole new set of opportunities and challenges in the content marketing realm,” Michael Gerard, Curata’s CMO, said in a press release
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Here’s some more data from the study: