For decades, youngsters across the world have swooned over “boy bands.”
A slew of boy bands, typically composed of four or five young men, have crooned, danced, and handsomed their way into the hearts of teenagers. (I confess, my poison was 98 Degrees
Even if you aren’t a fan of the genre, you’ve heard their names. From the New Kids on the Block to ‘90s sensations like ‘N Sync and the Backstreet Boys—and even the newcomers, One Direction and The Wanted—there’s a formula that just works. And as much as we might hate to admit it, there’s a lot we can learn from boy bands.
Rightly so. That’s why I’ve broken down the boy band formula to show you how it’s the perfect strategy for a social media plan:
1. Gather the talent
A boy band isn’t a boy band without, well, the boys. Similarly, your social media plan is worthless if you don’t have a goal in mind.
Before you start doing anything you need to determine what you’re promoting: is it your business as a whole? A specific product? A particular campaign? Once you’ve made this determination, you need to define the goal. Do you want to increase brand awareness, sales, or something else?
Once you’ve chosen the “talent” you’ll be promoting, you’re ready for the next step.
2. Find your hit song
Every boy band has one song that’s universally known. For instance, you’ve probably heard One Direction’s “What Makes You Beautiful”—and it’s probably been stuck in your head (oh oh, you don’t know you’re beautiful…
Your “hit song” is the thing that you want to resonate in people’s minds. It might be your URL, the name of your product, or a specific call-to-action. Determine what that is and “sing it”—over and over again.
3. Choreograph the dance moves
After perfecting the hit song, it’s time to prepare the dance moves. Where boy bands jump, gyrate, and thrust, you’re going to create, optimize, and share content. Just as dance moves must be in sync with the music, the content you generate needs to be in sync with the platform on which you’re sharing it. Keep this in mind as you craft messages that will appear on your blog, Facebook Timeline, Twitter feed, YouTube channel, etc. Alter each message accordingly.
4. Get matching outfits
A token of boy bands in the 90s was their oh-so-fly coordinated outfits. Whether it was matching silk shirts or white suits, there was no denying that those guys were a team. Likewise, even though your messages need to be catered to each platform, they shouldn’t be disjointed. Make sure you’re keeping the same general message (and your ultimate goal) in mind, so you don’t sound out of tune.
5. Entice screams from your audience
Screaming. Crying. Fainting. These are just a few of the things teenage audiences have done at the sight of their beloved boy bands. Making teenagers hyperventilate probably isn’t your goal. Instead, put product sales, brand recognition, lead procurement, or whatever it was you established as your end goal. If you’ve properly created and executed your social media plan, you’ll soon begin to see results. And hey, if howling teenage fans is your goal, we won’t judge.
Emily Trimble is the lead content creator at BLASTmedia, a Public Relations and Social Media Agency in Indianapolis, Indiana. Emily specializes in creating and optimizing content for consumer technology clients. Follow her on Twitter @trimblyton (and find her on Spotify for an
accompanying boy band playlist). A version of this story first appeared on the Blast Media blog.