Outrage would be the go-to reaction for many companies whose logo was misrepresented on Google with vulgarities.
UK bakery giant Greggs took a different tack: Bribery.
It started when Google’s algorithm misidentified a bastardized Greggs logo—emblazoned with the fake tagline “providing s--t to scum for over 70 years”—as the real thing.
Users gave Greggs the heads up on what was happening, and it responded with the following tweet:
Looks like you do catch more flies with honey, as Google UK responded with the following:
The false logo apparently came from the satire site Uncyclopedia, according to Business Insider
. (Perhaps Google needs a satire tag
more than Facebook does.)
Whether your brand has baked goods at the ready for Google or not, it may be worthwhile to check and make sure that the logo that pops up when someone searches for your brand hasn't been adulterated in some way.