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Your primer to on-camera media interviews
7 books every writer should read
The finalists for the 2013 PR Daily Awards
17 email etiquette tips
Should we embrace the social media faker?
3 best practices of SEO for PR
Social Media
| Linda Coles
12 quotations to guide your online strategy
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
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Social Media
| Kevin Allen
5 questions brands should ask before using any social media tool
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
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Infographic
| Kevin Allen
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
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The PR Workplace
| Lorra Brown
10 things you should expect in your first PR job
Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world.
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Writing & Editing
| Laura Hale Brockway
14 elements of a personality profile
Writing a bio for a guest blog post or various social media accounts may seem like a minor chore, but with so much to cover in so little space, these guidelines might help.
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Writing & Editing
| Shanna Mallon
7 errors even good writers miss
When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!
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Career Advice
| Nicole Reaney
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
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Marketing
| Kevin Allen
KFC gets free buzz—from Gaza, of all places
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
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Social Media
| Kevin Allen
Watch: A Facebook update in real life
What if new changes to your home were approached in the same way that the social network handles its incessant redesigns? A new video imagines how it might play out.
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Client Relations
| Scott Signore
3 reasons to find a new PR/social media agency
Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.
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Media Relations
| Mark Macias
How to apply PR skills at networking events
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
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Marketing
| Brian Conlin
7 marketing words to use (and 5 to lose)
Read this, because the free secret you’ll find here instantly delivers value.
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Social Media
| Amandah Blackwell
9 bogus claims by social media swindlers
It's time to unmask the 'gurus' and 'ninjas,' dismantling their wayward assertions and offering some valid guidance about online marketing.
Social Media
| Linda Coles
12 quotations to guide your online strategy
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
Tweet
Career Advice
| Nicole Reaney
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
Tweet
Media Relations
| Mark Macias
How to apply PR skills at networking events
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
Tweet
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