Why brand managers should choose Instagram over Snapchat

Remember the days when stories were simply ink on paper bound between two covers, to be read and enjoyed at your own leisure?

Stories have taken on a whole new meaning. With the rise of social media, every person with a Wi-Fi connection can become a storyteller.

Today’s digital storytellers rely heavily on visual social platforms such as Instagram and Snapchat to share their lives with family, friends and consumers.

Snapchat vs. Instagram

Snapchat earned its position as the fastest-growing social app through its self-destructing photo and video messaging. Originally, users could send a photo directly to a friend for 1-10 seconds, and after the time expired, the photo was gone. There were a few updates along the way, but what revolutionized Snapchat was is “Stories” feature.

With Snapchat Stories, users can take photos and videos and edit them with text overlays, filters and geotags that your entire friends list can view as much as they want for 24 hours.

It was a huge hit with Snapchat users. Why tell a story to select friends when you can share it with your entire friends list? Plus, with a 24-hour expiration, you can relive your memories and save it to your camera roll.