Facebook made a number of updates and changes in 2012.

For example, in March, Facebook launched the App Center, an online mobile store where members can purchase applications for the social network. Facebook came out with an initial public offering of a whopping $104 billion on May 17. In July, the social network added a Gay Marriage icon to its timeline feature, and it released an update to its iOS app, which failed to impress many users.

With these changes in mind, here are 15 different ways you can boost Facebook engagement on your company’s page:

1. Make a donation for every “like.” It’s beginning to look a lot like Christmas, which means it’s time to start giving to your local charity. Why not give a donation to a charity or cause each time someone “likes” your Facebook page? Amassing “likes” is a whole lot easier when people associate it with a step in the right direction for a movement or cause with which they agree.

2. Join relevant Facebook groups relating to your industry and contribute something of value to the community. Do you have a white paper or resource they might find useful? Be a good neighbor and add to their discussion. Later, you can ask people in the group to “like” your Facebook page; you can do likewise for them.

3. Get involved with Facebook advertising. Facebook is among the masters when it comes to targeted ads. Where else can you target people by relationship status, age, location, interests, etc.? Facebook ads are easy to use, and you can spend as little (or as much) as you prefer.

4. Consider using the “Suggest to Friends” feature of your Facebook page. A word of caution, you should only invite people that will find your page useful.

5. Don’t be boring and bland (unless that’s your brand’s style). Consider being a tad controversial to get noticed. Make your Facebook business page interesting so it stands out from the rest. Write about hot topics. Don’t be afraid to share your opinion and start discussions. Just be careful you don’t go too far.

6. Ensure that all the information on your page is correct and up-to-date. This includes addresses, phone numbers, Web addresses, summaries, and about sections.

7. Encourage discussion. And be the fun and interactive person everyone knows and loves. Talk to your readers and keep them coming back. Reply to their questions in a timely manner, “like” their comments, and start engaging discussions. Ask your fans for feedback relating to your business. You might be surprised by all the great advice you get.

8. Hold a contest. Here are the Facebook Rules on how to hold a contest. If they are executed correctly, it can lead to great exposure for your page. To carry out a contest, you can use apps such as Booshaka or Shortstack. There’s also a good deal of talk about how gamification is increasing Facebook page engagement, so get involved.

9. Come up with engaging status updates that include prompts such as “Click like or Share if…” This is a simple formula, and it’s all about whether people agree with you. Choose something that you’re sure most of your fans will enjoy, and therefore “like” or share. Including images in these updates is a great way to increase engagement.

10. Ask open-ended questions that get your fans thinking. Some of these questions include:

• What do you think about…. ?
• How do you feel about…. ?
• What happens when you…. ?
• What are your goals related to… ?
• Why do you…. ?

11. Consider creating status updates using these words: “Click this link...” It encourages your fans to read a story or perform a particular action. They might include:

• Check out this blog because …
• Check out our latest press release …

12. Invite your newsletter list or email subscribers to “like” your page. If your company has a newsletter list through Constant Contact or MailChimp, write an article asking people to “like” your page. Make sure to include a link. (You can also import email lists.)

13. Add your Facebook URL to your email signature. Wisestamp offers a free and simple way to do this for Gmail users.

14. Offer an incentive to people to “like” your page. The more valuable the incentive, the more people will be compelled to act. Examples of exclusive content could be a video, a whitepaper, PDF, image, etc.

15. Ask all of your employees to link back to your Facebook page as their place of employment. Also, encourage them to get their friends to “like” the page. If you hold Facebook contests, encourage your employees to share the promotion with their friends.

Do you have any tips to add? Please share them in the comments section below.

Samantha Collier is the chief content manager at Shift Digital. She contributes to the Shift Digital blog, where a version of this article originally appeared.