What now for PR measurement?
Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’
• How many people reach a designated page (such as a thank-you page after a form has been completed.) • How many people stay on a site for a specified minimum amount of time. • How many people have viewed a specified minimum of pages on a website. • How many people have triggered an event (such as watching a video).
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