Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
again, I write about companies seeking college students to serve as
interns. Whether paid or for school credit, these internships aim to help the budding professionals attain valuable, real world experience to set their otherwise green résumés apart from the candidate pool. Could you be anymore of an overachiever? Those internships might provide an upper hand one day, but for undergrads focused more on paying for school than that provisional paycheck, CollegeHumor
has just the scholarship. Introducing the Average Student Scholarship Contest
, strictly for mediocre pupils who strive just enough to coast to graduation day.
RELATED: Study: College freshmen feel more entitled than ever
Before any public relations student graduates, there are several things they need to know prior to joining the workforce, writes Nicole Rose Dion of The Abbi Agency. First up: the difference between a kilobyte and a megabyte
English and journalism majors are destined to spend a lifetime arguing proper writing etiquette—a battle that left four copy editors dead after a street war raged between proponents of AP Style and The Chicago Manual. The Onion
recounts the (made up) story.
Speaking of made up, PR Daily
reported this week on 12 fantabulous made-up words
that we dared readers to use in their next client meetings. Meanwhile, Inc.
lists 11 words it contends one should never
use in sales or marketing.
RELATED: The most annoying and hated word/phrases of the year
Using the wrong words could send a bad message on behalf of a brand. However, new research
suggests that a brand’s favorability among the public will determine the way its customers react during a PR crisis. Marketing professor Angela Y. Lee explains: "If Starbucks is part of you, and you read something negative about Starbucks, you feel attacked.”
Meanwhile, OPEN Forum
shares five brand trends that will affect them in 2013.
As it so happens, one of those trends looks at the importance of packaging, with the idea of “on-the-go” playing a major factor in design. Perhaps that’s good news for Jackie Gendloff, who crafted a new energy drink concept called “1 Up,” based on “Super Mario Bros.” Check it out on Nerdalicious
While we’re on the subject, look at this heavy metal cover of the theme music
to “Super Mario Bros.” played by Los Angeles guitarist Eric Calderone (a.k.a. Erock):
RELATED: Video: Local bookstore takes on Amazon with cover song
Mario isn’t the only cartoon character grabbing headlines. Reports Business Insider
, Fred Flintstone just got Bedrock’d off the Fruity Pebbles cereal box, where he has been temporarily replaced by WWE star John Cena. Whose yabba dabba dumb idea was that?
The famous partnership between “The Simpsons” and Butterfinger surprised the show’s creator, Matt Groening, who doubted the commercial interest of the show during its nascent stage. To mark the candy bar’s 90th birthday, Creativity
rewinds with a look back at some of Butterfinger’s advertising highlights.
Butterfinger might be just as spritely at 90 as it ever was, but for others, bilingualism could hold the key to keeping the brain sharp. LiveScience
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.